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Impossible graphic on water bottle

Mark Frauenfelder at 10:09 am Thu, Sep 7, 2006

Kindle

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(Click on thumbnail for enlargement) Here's a graphic on the back of a bottle of Fiji water. It shows rain being filtered through volcanic rock. But the "artesian aquifer" is completely surrounded by "impermeable rock." If it's really impermeable, how can the rain water permeate it to refresh the aquifer?

Mark Frauenfelder is the founder of Boing Boing and the editor-in-chief of MAKE and Cool Tools. Twitter: @frauenfelder. Come and hear Mark speak at the ALA conference in Chicago on July 1.

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