Kewpie is a company that sells sauces - they began with mayonnaise and eventually expanded into other foods, including pasta sauces. Their company character is a Kewpie doll - hence the Kewpie faces on the roe sacks. The girls aren`t exactly spokespeople - they`re the "group" that performed the original song, which was only intended to be a short commercial song. It caught on and Kewpie was bombarded with people wanting the cd, etc. They FINALLY got around to releasing it - at this point it`s no longer an advertisement, but more like fan service.
I think a lot of the appeal is that the song is addictive without being overly cheerful. It has a sort of dark melody to it, which really fit with the advancing lines of tarako. The ad campaign was based on emphasizing the sheer amount of cod roe (tarako) in the sauce.
We`ve been really big fans of the whole Tarako movement ever since the first commercial - it`s the ring for our cell phones, and even our normal home phone. The sauce itself is great too.
(I live in Japan with my family, and am fluent in Japanese.)
Neglected public payphones in New York City are being turned into “GuyFi” stations: a place where one can rub one out for the sake of “stress relief.” Annalee Newitz reports on the wank booths from a company named “Hot Octopus”… The company reported that at least 100 men used the booth on its opening day […]
You’d be forgiven for thinking the videocassette format long-dead, but it turns out that Betamax is still around. Sony is finally going to withdraw tapes from sale, bringing a 40-year story to an end. The last recorders were sold in 2002. ベータビデオカセットおよびマイクロMVカセットテープ出荷終了のお知らせ [Sony; via The Verge]
A leaked Comcast memo discloses that the company’s consumer data caps have nothing to do with network congestion, contrary to its public claims. The internet service provider has often complained (such as when lobbying against net neutrality) that it must impose limits on service to prevent network congestion. The argument suggests that these measures are […]
It’s 2016 and we like our technology really small. Our phones fit in our pockets, our remotes are lighter than ever, and even our cars seem to be shrinking. So your new drone shouldn’t be an exception. This Axis VIDIUS Drone is 21% off right now and it’s so little, your biggest problem won’t be […]
You’ve heard the news: cyber security is the new and very scary frontier. Hackers are out there just waiting for you to relax for a second and let them in. But that’s not going to happen to you. With a lifetime premium subscription to ZenMate VPN, you’re completely protected from anyone out there who wants […]
Remember back to the time when people thought java was just a hip way to talk about coffee? Or you vaguely remembered from geography class that it’s an island in the South Pacific? We’ve come a long way since then and now that we’ve rocket blasted into the tech future, you’re going to need to […]