Kewpie is a company that sells sauces - they began with mayonnaise and eventually expanded into other foods, including pasta sauces. Their company character is a Kewpie doll - hence the Kewpie faces on the roe sacks. The girls aren`t exactly spokespeople - they`re the "group" that performed the original song, which was only intended to be a short commercial song. It caught on and Kewpie was bombarded with people wanting the cd, etc. They FINALLY got around to releasing it - at this point it`s no longer an advertisement, but more like fan service.
I think a lot of the appeal is that the song is addictive without being overly cheerful. It has a sort of dark melody to it, which really fit with the advancing lines of tarako. The ad campaign was based on emphasizing the sheer amount of cod roe (tarako) in the sauce.
We`ve been really big fans of the whole Tarako movement ever since the first commercial - it`s the ring for our cell phones, and even our normal home phone. The sauce itself is great too.
(I live in Japan with my family, and am fluent in Japanese.)
The office I work in is full of things old people buy to make themselves feel young again. I can honestly say that our awesome new toy, The Swagtron T3 Hoverboard, makes me feel very, very old. I’ll explain why later. Swagtron T3 Pros There’s no way to overcharge the battery and that means no […]
One thing that’s consistent among amateur pool players is that they unknowingly stand up during their shots. Just as in golf, pool players need to keep their heads down and stay still after they shoot in order to hit straight. The DIGICUE helps keep shots consistent by letting you know every time you’ve had extra […]
A leaked memo from Apple CEO Tim Cook to his staff explaining why he met with Donald Trump — a guy who called Apple traitors for refusing to defeat their own security — explains the rationale: “tax reform.”
With countless applications for modern life, artificial intelligence (AI) is one of the most in-demand fields of study in tech. Beyond modelling human decision making processes and learning abilities, AI can be used to analyze massive volumes of data and create complex interactive systems.This Machine Learning & AI for Business Bundle made mastering these concepts possible for […]
Computer hacking isn’t just something happening to the DNC. Major software companies need white-hat hackers to ensure the security of their products and users, and I came across a Computer Hacker Professional Certification Package that conveniently teaches those advanced IT techniques online.This course package will prepare you for various computer security certification exams with over 60 hours […]
One of the best ways to progress a career in project management is through earning recognized certifications. These certifications carry significant clout and don’t require expensive tuition or student loans. This Ultimate Project Management Certification Bundle is a great example of an affordable way to get ahead. It includes training for 9 certifications including PMP, […]