Kewpie is a company that sells sauces - they began with mayonnaise and eventually expanded into other foods, including pasta sauces. Their company character is a Kewpie doll - hence the Kewpie faces on the roe sacks. The girls aren`t exactly spokespeople - they`re the "group" that performed the original song, which was only intended to be a short commercial song. It caught on and Kewpie was bombarded with people wanting the cd, etc. They FINALLY got around to releasing it - at this point it`s no longer an advertisement, but more like fan service.
I think a lot of the appeal is that the song is addictive without being overly cheerful. It has a sort of dark melody to it, which really fit with the advancing lines of tarako. The ad campaign was based on emphasizing the sheer amount of cod roe (tarako) in the sauce.
We`ve been really big fans of the whole Tarako movement ever since the first commercial - it`s the ring for our cell phones, and even our normal home phone. The sauce itself is great too.
(I live in Japan with my family, and am fluent in Japanese.)
Where are our petabyte drives? Brian Hayes takes us through the reasons storage is “stuck” in the low terabytes. The tl;dr is that we got such exceptional capacity growth in the late 90s and early 00s we don’t need much more right now, so the focus since then has been on SSDs, networking, interfaces, etc, […]
Amélie Lamont, a former staffer at website-hosting startup Squarespace, writes that she often found herself disregarded and disrespected by her colleagues. One comment in particular, though, set her reeling — and came to exemplify her experiences there.
In this episode of the Flash Forward podcast we travel to a future where humans have decided to eradicate the most dangerous animal on the planet: mosquitos. How would we do it? Is it even possible? And what are the consequences? Flash Forward: RSS | iTunes | Twitter | Facebook | Web | Patreon We […]
Folks used to rely on alarms to protect their home – and before that, the family dog. Now, anyone looking to guard their homes can choose from some high-tech options, including the Amaryllo iCamPRO FHD Home Security Camera (now just $219 in the Boing Boing Store).In fact, this 2015 CES “Best of Innovation” award-winner boasts so many features, it’s […]
If you want a quality vaping experience, it’s usually going to cost you. Vaporizers that deliver a fast, controlled burn will set you back up to $300, which is why the FEZ Vaporizer (now just $99) is an absolute steal.The FEZ dry herb pen does everything that more expensive models handle at a reduced price. It heats up […]
Taking pictures can be challenging. There are a million factors that can influence each shot you take – and unless you’re a trained photographer, you often just focus, click…and cross your fingers.Of course, you can take some of the ambiguity out of your picture-taking with this Hollywood Art Institute Photography Course & Certification package, now […]