Tracking solution for E. Coli produce outbreaks?

Recent E. Coli outbreaks caused by contaminated produce have caused some tech designers to question how technology might be used to I.D. fruit and vegetables, and provide a clearer trace route for future incidents.

San Diego-based tech firm Futurelogic teamed up with Hurst Labeling to create a new fruit label printer, which they're showing off at the Produce Marketing Show in San Diego this week. The labeler prints little stickies with lot number, date, bar code, and time of day, at a speed of up to 12 fruits per second (that's 720 label rounds per minute, and that's a lot of fruit). Link to more info on "Versaprint." (Thanks, David Spargur)