As Craig "craigslist" Newmark put it, imagine if you tried to order a pizza and the phone company said, "AT&T's preferred pizza vendor is Domino's. Press one to connect to Domino's now. If you would still like to order from your neighborhood pizzeria, please hold for three minutes while Domino's guaranteed orders are placed."
The cable operators' PSA is a dishonest, steaming pile of FUD about neutrality, calling it corporate welfare for dot-com billionaires who want you to pay more for their services. There's no rebutting this, it's just a lie.
Net neutrality is about whether telcos get to charge you for your DSL, Internet services for their DSL, and then each carrier gets to shake down each of those already-paying services for even more money for "guaranteed delivery." Talk about corporate welfare! These greedheads already get the priceless government-granted rights-of-way into our homes (imagine if every time a wire crossed a property line, the telco had to negotiate with the owner). If they can't make enough profits with that enormous gift from the public coffers, let someone else take over their wires.