The coffee chain's aggressive growth also hinges on what the company calls "infill" – adding stores in cities where its mermaid logo is already commonplace. In some cases, that means putting a Starbucks within a block of an existing store, if not closer.Link (via We Make Money Not Art)
While Starbucks knows there's plenty to lure people into their stores, they also recognize that many people can't be bothered to walk very far – or wait very long – for an optional and pricey treat.
"Going to the other side of the street can be a barrier," said Launi Skinner, senior vice president in charge of Starbucks' store development.
Update: Ethan sez, "It looks like the Onion scooped you in its 1998 'news' article, New Starbucks Opens In Rest Room Of Existing Starbucks"
Update 2: Rafael sends in this Lewis Black rant about Starbucks proliferation.
I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.