Creative Commons and Revver launch video fundraiser for CC

Eric Steuer of Creative Commons says,

Today, Creative Commons and Revver launched a brand new fundraising model: CC is the first nonprofit organization to raise money through online video sharing.

We've uploaded several of our short videos to Revver. Revver attaches a short ad at the end of each video in its network; when a viewer clicks on the ad, Revver splits the resulting ad revenue with the video's creator.

Revver is generously giving Creative Commons 100% of the money our videos make through the end of our fundraising campaign on December 31, 2006.

As part of this launch, we're premiering our latest video — Wanna Work Together? — designed by Ryan Junell and featuring new music by Lesser. The video pays tribute to the people around the world using CC licenses and CC-licensed content to build a better, more vibrant creative culture.

Also in conjunction with this launch, we published a new interview with Steven Starr, the founder and CEO of Revver. In it, he talks about Revver's origins, its future, and his views on the current state of user-generated video.

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