Buttonless elevators are programmed in the lobby — you enter your floor and are directed to a given lift. The idea is to make elevators efficient at routing — say, by putting everyone going to floor 8 in the same box. However, the loss of control freaks people out:
You can't change your mind about where you're going after the doors shut. "Once you get on, you've got claustrophobia," says Mr. Glassberg, who is a senior vice president at Gemstar-TV Guide International Inc.'s TV Guide. He calls the new elevators "Wonkavators," after the flying glass elevator in the movie "Willy Wonka & the Chocolate Factory…"
Most people catch on pretty quickly. Just a month after the Hearst Tower opened, some Hearst executives said they were forgetting to push buttons in old-fashioned elevators. "My problem has become that I keep forgetting to press buttons in the elevator in my apartment building, so as I tap tap tap on my BlackBerry, I realize minutes later that the elevator hasn't moved," says Atoosa Rubenstein, the departing editor in chief of Hearst's Seventeen magazine.
(via Futurismic)
