Alice from the Wonderland Games Blog was at the National Association of Television Programming Executives conference yesterday, taking notes on the sessions. Of especial interest is her notes from "Engaging for Insight: Putting the Power of Fan Cultures to Work for You" -- which included the CMO of Virgin Comics, a VP from Turner Networks, and a couple of consultants. It's fascinating to see TV execs trying to come to grips with Internet fandom:
I ran comedycentral.com when we launched Southpark. We used the web early on to let fans find each other, but I was doing it in a Viacom universe who was walking around with a sledgehammer for anyone who put a bit of fan content up on a site.. but now we do just the opposite. Comic books have their own places for people to interact: Virgin comics has been publishing since just July of last year, and already we've tracked 1100 websites talking about our comics in 12 different countries. That's wild? How many TV shows can claim something like that? There aren't many. Network programming needs to reach out and respect those people online talking about your stories. they talk about our stories, adn we don't have to pay them! the fan is happy talking because they like the product, and we're fans of the fans.
Alex Wood is an addict but won’t give up his smartphone. But he has five strategies for limiting its control over him: “I used to wake up tired. My body would ache and my head felt sore, like waking up with a hangover. Finally, I took control, like attending an AA class for addicts, I […]
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You know the drill. You go to the dentist and they ask you how often you floss. You lie through your teeth and say, “every day!” (Bonus points if you have some cilantro or chives stuck in your gums from lunch). You don’t want to keep up the charade any longer, but rubbing that tiny strand […]
The Raspberry Pi Foundation has done outstanding work packing a fully capable desktop computer into a package the size of a deck cards—especially one that only costs $35. But if you already have a working laptop, why should you care? Oh, how much you have to learn. Besides operating well as a compact digital media hub, […]
Custom coffee vessels are the perfect piece of office flair, but it’s just a matter of time before your VOTE FOR PEDRO mug will start to lose its relevant wit. Why not have a new one every day, with whatever silly nonsense you want sticking off the sides? You can save big on your novelty […]