Alice from the Wonderland Games Blog was at the National Association of Television Programming Executives conference yesterday, taking notes on the sessions. Of especial interest is her notes from "Engaging for Insight: Putting the Power of Fan Cultures to Work for You" -- which included the CMO of Virgin Comics, a VP from Turner Networks, and a couple of consultants. It's fascinating to see TV execs trying to come to grips with Internet fandom:
I ran comedycentral.com when we launched Southpark. We used the web early on to let fans find each other, but I was doing it in a Viacom universe who was walking around with a sledgehammer for anyone who put a bit of fan content up on a site.. but now we do just the opposite. Comic books have their own places for people to interact: Virgin comics has been publishing since just July of last year, and already we've tracked 1100 websites talking about our comics in 12 different countries. That's wild? How many TV shows can claim something like that? There aren't many. Network programming needs to reach out and respect those people online talking about your stories. they talk about our stories, adn we don't have to pay them! the fan is happy talking because they like the product, and we're fans of the fans.
Alex Wood is an addict but won’t give up his smartphone. But he has five strategies for limiting its control over him: “I used to wake up tired. My body would ache and my head felt sore, like waking up with a hangover. Finally, I took control, like attending an AA class for addicts, I […]
We just got the Sport model of the EPIKGO hoverboard at my office. Besides being terribly chic, it’s apparently bulletproof.
Ok, it’s not just solar powered. It’s also an anti-theft, waterproof marvel that keeps my phone’s power bar from ever getting into the red.Sure the idea seems obvious now – tuck a gigantic solar powered battery pack into an exposed slot and turn the wearer into a walking energy harvester. Simple maybe, but I didn’t […]
Even the most expensive pair of hi-fi headphones can’t match the feeling of bass rumbling through your body at a live show. That’s why music aficionados designed The Basslet, an accessory that reproduces that sensation from your wrist. Does it make your whole body shake with deep subs? Not really, because that would be terrifying, but […]
They probably just sleep a lot. But still, you can remotely keep an eye on them when you’re at work and missing them deeply with this HD monitor from Kodak.If you have a new puppy that destroys everything in sight, or you just want to be a little more security-conscious, this WiFi camera is a […]
Thinking of a business idea is the easy part. Doesn’t even have to be a “good” idea, you can still get people to throw money at a non-existent venture, but to do that you need to at least have something even resembling a viable business plan. Why doesn’t anyone do it then? Because building that semi-viable […]