From the site description at kids-in-mind.com:
We enable adults to determine whether a movie is appropriate for them or their children, according to their own criteria. Unlike the MPAA we do not assign an inscrutable rating based on age, but 3 objective ratings for SEX/NUDITY, VIOLENCE/GORE & PROFANITY on a scale of 0 to 10. We also explain in detail why a film rates high or low in a specific category, and we include instances of SUBSTANCE USE, a list of DISCUSSION TOPICS that may elicit questions from kids and MESSAGES the film conveys. Again, unlike the MPAA, we do not make age-specific recommendations. Since our system is based on objective standards, not the viewer's age or the artistic merits of a film, we enable adults to determine whether a movie is appropriate for their children according to their own criteria.Link (Thanks, Sean Bonner!)
Previously on BB:
Reader comment: Keith Ryan says,
In the UK, the British Board of Film Classification (BBFC) uses a "Consumer Advice" system that is by far the most honest, dead-on reviewing system ever - if only because it prevents you from wasting time on films that promise non-stop fun, horror or action. A few examples:
What the ads say: "The greatest underdog story of our time...is back for one final round"
What the BBFC says: "Contains infrequent moderate boxing violence"
VERDICT: This boxing movie doesn't include much boxing.
MISSION IMPOSSIBLE III
What the ads say: "Pushes your pulse rate past the danger zone"
What the BBFC says: "Contains moderate action violence"
VERDICT: Don't believe the hype
What the ads say: "Suffering, You Haven't Seen Anything Yet"
What the BBFC says: "Contains very strong bloody violence and gore"
VERDICT: Does what it says on the tin.
See? Now you never need to rely on ads, critics or any other rating system – the BBFC has it all under control.