Under the agreement, MTV Networks, BET Networks and Paramount Pictures – all divisions of Viacom — will provide television and theatrical programming through Joost. WSJ snip:
Just two weeks after ordering its content to be pulled from YouTube, Viacom Inc. announced a broad licensing deal with Joost, a new Internet service that specializes in commercial video content.
The deal, which follows the recent collapse of similar talks between Viacom and YouTube parent Google Inc., involves licensing hundreds of hours of programming from Viacom cable networks such as MTV, Comedy Central and Spike as well as movies made by the company's Paramount studios.
The companies declined to disclose financial details. In similar deals in the past, Viacom has received two-thirds of the advertising revenue and other compensation.
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