Jacket with collar/neck-support for public sleeping

Matthew Gale's prizewinning design for a jacket for people who sleep on public transit is exactly what I need. The jacket has a high, rigid collar that can be raised to keep your head upright while you snooze, like a cervical collar for spinal injuries. I spend a lot of time trying to sleep in airport lounges, planes, etc, and something like this would be a godsend. I'd buy it in a second.

Link

(via Gizmodo)