Subliminial sounds to cure vidgame "addiction"

Korean start-up Xtive claims that they've developed a subliminal audio sequence that can help cure videogame "addiction." They suggest that game companies integrate the system into game machines so it can be triggered it after a preset period of time. From The Korea Times:

"We incorporated messages into an acoustic sound wave telling gamers to stop playing. The messages are told 10,000 to 20,000 times per second,'' Xtive President Yun Yun-hae said.

"Game users can't recognize the sounds. But their subconscious is aware of them and the chances are high they will quit playing,'' the 35-year-old Yun said. "Tests tell us the sounds work…''
Xtive applied for a domestic patent for the phonogram and is looking to take advantage of the technology in other sectors.

"We can easily change the messages. In this sense, the potential for this technology is exponential,'' Yun said.

Link (Thanks, Sean Ness!)