Made to Stick: sticky ideas book has awesome cover

Chip and Dan Heath's new book "Made to Stick" (about what makes some ideas sticky) looks like a great read (I love that Tipping Point stuff), but what really caught my attention was the cover. Now that's great cover design. Duct tape: is there anything it can't do?

Link

(via Memex 1.1)

Update:
OW sez, "Jim Marrs's Rule by Secrecy not only has a very similar cover but, it's also textured as well."