Back in December, 2006, the mayor of the 11-million-person Brazilian city of Sao Paulo banned all outdoor billboard advertising, citing advertisers' unwillingness to comply with the city's rules on what sort of billboards can be placed where. Now the rule is in effect, and Flickr user Tony de Marco has documented the eerie sight of a city stripped bare of commercial visuals.
Link to Flickr set
The statute's most visible impact promises to be at eye level and above. The outsized billboards and screens that dominate the skyline, promoting everything from automobiles, jeans and cellphones to banks and sex shops, will have to come down. All other forms of publicity in public spaces, like distribution of fliers, will also stop.
The law also regulates the dimensions of store signs, and will force many well-known companies to reduce them substantially by a formula based on the size of their facades. Another provision, much criticized by owners of transportation companies, outlaws advertising of any kind on the sides of the city's thousands of buses and taxis.
The law, as passed, also applied to advertising banners trailed by airplanes and ads on blimps. But in the first of what promises to be a long series of legal challenges, a court ruled the clause unconstitutional on the grounds that the federal government, not the city, controls airspace.
, Link to IHT story on the ban
(Thanks, Tom B!
You’d be forgiven for thinking the videocassette format long-dead, but it turns out that Betamax is still around. Sony is finally going to withdraw tapes from sale, bringing a 40-year story to an end. The last recorders were sold in 2002. ベータビデオカセットおよびマイクロMVカセットテープ出荷終了のお知らせ [Sony; via The Verge]
A leaked Comcast memo discloses that the company’s consumer data caps have nothing to do with network congestion, contrary to its public claims. The internet service provider has often complained (such as when lobbying against net neutrality) that it must impose limits on service to prevent network congestion. The argument suggests that these measures are […]
LA Makerspace co-founder Tara Tiger Brown shares a project that her kid-friendly maker workshop is trying to make a reality.
Celebrate Cyber Monday with some brain food. Save on any eLearning deal in the Boing Boing Store today using coupon code: CYBERMONDAY25. Below are a couple of our favorite eLearning offers: eduCBA Tech Training Bundle: Lifetime Subscription:Welcome to your personal online classroom, where you can finally study at your own pace, on your own time (and […]
This minimalist multi-tool will see to it that instead of rocking a tool belt, you’ll carry just one. It’s shaped slightly like a key and weighs less than an ounce, so it plays nice with your keychain. The strong surgical-grade stainless steel blade will last, and is handy for everyday tasks like opening boxes and […]
The Code Black is our top-selling drone of all time—and for good reason. This powerful, palm-size drone is not only insanely fun to fly, but can capture some serious video footage from up above. With a flight time of about 10 minutes and an ultra-smooth ride, it’s a great introductory drone for anyone looking to […]