Back in December, 2006, the mayor of the 11-million-person Brazilian city of Sao Paulo banned all outdoor billboard advertising, citing advertisers' unwillingness to comply with the city's rules on what sort of billboards can be placed where. Now the rule is in effect, and Flickr user Tony de Marco has documented the eerie sight of a city stripped bare of commercial visuals.
Link to Flickr set
The statute's most visible impact promises to be at eye level and above. The outsized billboards and screens that dominate the skyline, promoting everything from automobiles, jeans and cellphones to banks and sex shops, will have to come down. All other forms of publicity in public spaces, like distribution of fliers, will also stop.
The law also regulates the dimensions of store signs, and will force many well-known companies to reduce them substantially by a formula based on the size of their facades. Another provision, much criticized by owners of transportation companies, outlaws advertising of any kind on the sides of the city's thousands of buses and taxis.
The law, as passed, also applied to advertising banners trailed by airplanes and ads on blimps. But in the first of what promises to be a long series of legal challenges, a court ruled the clause unconstitutional on the grounds that the federal government, not the city, controls airspace.
, Link to IHT story on the ban
(Thanks, Tom B!
David Robinson used the data from the 28,657 people who self-selected to take the Stack Overflow survey to investigate the relationship between programmer pay and the conventions of using either tabs or spaces to mark indents, and found a persistent, significant correlation between using spaces and bringing home higher pay.
It’s the end of an era, sort of: Fraunhofer IIS, the developers of the MP3 audio compression format, announced that they are ceasing their licensing program. In a blog post, spokesman Matthias Rose says that it’s had a good 20-year run and is obsolete. But it’s also true that the decoding patents expired last year, […]
Freddy deBoer writes that he’s been telling the same joke for years about Silicon Valley’s only product, which might be universalized as “At last, a way to verb with nouns on the internet!” But the social-media techopoly is stable, now, and so the venture capitalists have moved on to the three terrible trends that will […]
Although flagship smartphones are unlikely to adopt heavy-duty outer casing anytime soon, you can always prepare your device for the outdoors with a beefy case and and an external battery like this Nomad Tile Trackable PowerPack, available in the Boing Boing Store for $119.95.The Nomad Tile can fully recharge an iPhone 7 over three times […]
Even though credit cards now feature an EMV chip for securing transactions, they still have to include the magnetic strip for compatibility with older point of sale systems. Because of this, there’s no way for the chip’s new security capabilities to protect against card skimmers in the wild.How do you protect yourself from legacy-technology-induced fraud? […]
As the old saying goes, “You should sit in meditation for 30 minutes every day. Unless you are too busy, in which case you should meditate for an hour.” Since most of us have an endless list of things to do and people to see, carving out quiet time can feel impossible, especially when most […]