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Now, he has what he prefers to call "the Krause Funeral Home Motorcycle Hearse" out of sensitivity to local manufacturing icon Harley-Davidson Inc., which carefully guards its famous brand.
"For so long, funerals have been so reactive," Krause said. "I think that's part of the reason that people don't like funerals - that they've been so traditional. . . . If we can offer people more options and be more creative in the way we say goodbye, it will certainly broaden our clientele."