Pamela Low, who created the flavored coating of Cap'n Crunch cereal, died on Friday at age 79. After graduating in 1951 from the University of New Hampshire with a microbiology degree, she took a job as a flavorist at Arthur D. Little. The Cap'n Crunch flavor was inspired by a treat made by her grandmother.
"Grandma would make this concoction with rice and the sauce that she had; it was a combination of brown sugar and butter," Ms. Low's brother William of Westerville, Ohio, said with a chuckle. "It tasted good, obviously. They'd put it over the rice and eat it as a kind of a treat on Sundays..."
Taking a job at Arthur D. Little (in the early 1950s), she became a flavorist, a scientific connoisseur of the artificial tastes that tempt consumers to return for more. She tinkered with flavors of products such as Almond Joy and Mounds, but her biggest achievement came when Quaker Oats developed a new cereal.
"I developed the flavoring, the coating," she told UNH Magazine in 2002.
UPDATE: BB pal Jim Leftwich provides us with this fascinating selection of informative links:
Seeing the obituary for the creator of Cap'n Crunch's flavor coating, I couldn't help notice that poor Cap'n Crunch has unfortunately undergone the same downgrade makeover that so many packaging characters have fallen prey to. Mark has pointed this out numerous times before (remember the poor Trix rabbit?).
Or maybe the Cap'n's got himself a meth lab down in the Guppy's hold, because he now appears to be either tweaking or criminally insane. Link, Link, Link, Link
I found one old black and white photo of the original Jay Ward Cap'n, which showed that he originally had sort of cool heavy-lidded Ellen Feiss eyes! Link
You’d be forgiven for thinking the videocassette format long-dead, but it turns out that Betamax is still around. Sony is finally going to withdraw tapes from sale, bringing a 40-year story to an end. The last recorders were sold in 2002. ベータビデオカセットおよびマイクロMVカセットテープ出荷終了のお知らせ [Sony; via The Verge]
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