Grocery store/ride puts shoppers on rails

A grocery store in Shenyang, China, has installed a dark-ride-style ride-system that weaves among the shelves. Shoppers climb into the cars and ride through the store, grabbing their groceries as they go. If you miss your shelf, you have to ride through again. Of course, the store also gets to totally engineer your retail experience, taking you past impulse items at eye-level, etc. Link (Thanks, Frank!)