Deceptive flower sign

Picture 3-65
A sneaky flower dealer near Sunset and Vermont in Los Angeles has a sign on the sidewalk that tricks drivers into thinking it sells roses for $4 a dozen.

But if you get down on your hands and knees and use a magnifying glass, you can see a tiny "1/2" in front of the large "DOZ,"and an equally miniature "99" above the dot after the "$4."

That said, the sign's design and colors are quite attractive. Link (Via Museum of Hoaxes)


  1. Sign painting/lettering is becoming a lost art. As a kid the grocery store windows always had these huge butcher paper “sale” signs with bright red and blue lettering. Now everything is machine printed and kind of sterile.

  2. I don’t know how it’s regulated in the US, but many countries have laws regarding the size of text in advertisements. So that sign may in fact be illegal.

  3. It’s hard to be mad. Plus, even with the sneaky stuff, they’re still selling roses at $10 a dozen, and that’s a pretty decent deal.

  4. This reminds me of a sign I saw in a grocery store back home: Jumbo cantelopes were available at “2/3.00”, which would be 1.50 a piece… but below the big, bold numbers was a tiny li’l “EACH”. That meant the two cantelopes were 3 bucks a piece, 6 dollars for the pair.

    There’s a pic of the offending sign here.

    I should mention, though, that I didn’t confirm the price by getting myself some cantelopes, and it’s likely some kid just screwed-up when they printed-out the sign. But even if this sign isn’t as intentionally deceptive a $4 dozen of roses that’ll cost you $10, it’s still pretty confusing.

  5. I completely agree, if they’ve gone to so much trouble in marketing their flowers….I’d get my boyfriend to go and pick up a dozen for me too !! :))

    Sia – THC

  6. Huh. I’d be willing to bet that they’re in violation of some California consumer protection law. Small print that’s used to be purposely deceptive would seem to fall into that category.

  7. Well, that’s still not as bad as getting your hair cut in Cambodia, then being shown the sign hanging behind the door: “FOREIGNER HAIR CUT $3”

  8. down the street from me is a Pizza parlor with a sign that says:

    (huge type) FREE
    (big type) PIZZA
    (small type) DELIVERY
    (tiny type) after 4:00 pm, $10 minimum

  9. In the UK they’d be fined by the Advertising Standards Authority and made to change the sign so it’s more clear.

  10. I got suckered into that hell hole (since I used to live in Hollywood) ONCE – and what a jerk the guy was who was workin’ there. You know what I bought from him? NOTHIN’. That’ll teach him! Well, probably not – but what a waste of an entire 2 1/2 minutes. You know what? nevermind.

  11. And here we have a good example of why libertopia wouldn’t work. It’s not worth anyone’s time to sue this cheat for fraud over $6.

    Who the hell thinks $10/dozen is a reasonable price for roses anyways? That’s expensive even for St Valentine’s day and highway robbery the rest of the year.

  12. Yes! After seeing this entry, my friend and I biked past the sign last night. It’s still there and totally hilarious.

    I think I’m going to go stop by the shop today and tell the owner he’s been spotted on the net.

  13. What’s so funny about this? The dealer’s a scumbag. And I’ve seen better “design” on “Will Work for Food” signs held by homeless veterans on the side of the road.

    OK, maybe I’m humorless, but I just don’t find con artists funny. Sue me.

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