The name, the ad copy (a "beguiling vaginal scent"), and the url, (smellmeand.com) all scream "hoax." Now that I've seen the Ford ad, though, sheesh, I'm not so sure.
Bonus: Don't miss the super cheesy video on that "Vulva" site, and take a peek at the html keywords in the header if you want to learn a ton of dirty words in Italian, German, and other languages I can't recognize. I don't know what the hell "bacak arasi," "koku," "insankokusu," or "yarak" mean, but I have a feeling they'd make the pope blush. (thanks, Susannah Breslin!)
Update: A number of BB readers wrote in to school us on these foreign terms tucked away in the headers on the "Vulva" website. Erin Yazgan says,
"Bacak arasi," "koku," "insankokusu," and "yarak" are all Turkish words/phrases, meaning "inner leg," "smell," "human smell," and "cock (or any other derogatory term for penis)".