NBC to launch crappiest ever video download site

Boing Boing reader Jeffrey McManus says,
In October, NBC will launch a craptastic DRM-laden video download site that will let people do less than virtually any video delivery system ever devised. This NY Times article announces the new "store" without mentioning that the reason these movies people download will self-destruct after seven days is because they're wrapped in Windows Media DRM.
Link to Jeffrey's blog post. A related item on the television biz blog NewTeeVee questions what the heck will happen to Hulu, a joint online video venture NBC and NewsCorp announced not long ago: Link.