The Entrepreneur's Guide to Second Life

CNET reporter Daniel Terdiman's has a new book called The Entrepreneur's Guide to Second Life: Making Money in the Metaverse.

Terdiman estimates that there are hundreds of people who earn a full-time living conducting business on Second Life, and he interviewed a few dozen of them them for his book.

Picture 2-107The Entrepreneur's Guide to Second Life begins with an overview of the virtual world and its flourishing economy as well as the challenges it presents to entrepreneurs. A virtual business basics chapter discusses important features of all successful Second Life businesses, including marketing and advertising avenues.

The following chapters discuss how to plan, start, and successfully run such businesses as real estate, clothing and accessory creation, construction and landscaping, adult opportunites, music and video production, art creation, and building and running entertainment venues. More esoteric opportunities--machinima, news media and blogging, working for other content creators, currency speculation, and more--are also explored.

Here's a CNN interview with Terdiman about the book.