IO9's Annalee Newitz liveblogged the presentation of Stephen M. Kosslyn, author of Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations, at the American Association for the Advancement of Science annual meeting in Boston. Kosslyn presented on his findings from Cognitive Science research into the optimal way to present visual information -- like PowerPoint slides. Kosslyn's boiled it all down to a few simple points, and while I'm sure there's a lot of nuance and detail in the book, Annalee's piece on its own is damned good advice to circulate to the slideslingers in your life.
The Rudolph Rule refers to simple ways you can make information stand out and guide your audience to important details -- the way Rudolph the reindeer's red nose stood out from the other reindeers' and led them. If you're presenting a piece of relevant data in a list, why not make the data of interest a different color from the list? Or circle it in red? "The human brain is a difference detector," Kosslyn noted. The eye is immediately drawn to any object that looks different in an image, whether that's due to color, size, or separation from a group. He showed us a pizza with one piece pulled out slightly, noting that our eyes would immediately go to the piece that was pulled out (which was true). Even small differences guide your audience to what's important.
Princeton University psych prof Susan Fiske published an open letter denouncing the practice of using social media to call out statistical errors in psychology research, describing the people who do this as “terrorists” and arguing that this was toxic because of the structure of social science scholarship, having an outsized effect on careers.
Blue writes, “Peter Watts has be stricken with debilitating pain, loss of range of motion and motor control. Watts’ doctors remain baffled despite a battery of tests, and Watts has reached out to his fans to ask for their theories and ideas as to what might be causing his illness.”
Today, I’ve launched a very special Kickstarter with two friends, Timothy Daly and Lawrence Azerrad. A year in the making (and many more years on our minds), the Voyager Golden Record: 40th Anniversary Edition is the first vinyl release of the stunning golden phonograph record launched by NASA in 1977 aboard the Voyager spacecraft, one […]
If you own a dog, you’ve most likely heard of BarkBox – the monthly subscription box for dogs. What started as a simple idea to try out the subscription model on pet owners has since developed a cult following of dog lovers. If you haven’t given it a try yet, this one month free deal is the […]
With the iPhone headphone jack having gone by the wayside, we’re excited about the addition of the FRANKLIN Bluetooth Headphones in our store. These headphones are foldable so they’re easy to carry around, but most importantly, they pack impressive sound. Our biggest struggle with Bluetooth headphones is the worry of them dying at the worst moment. This pair lasts an impressive 8-10 […]
Evan Kimbrell, founder of the digital agency Sprintkick, recently released a series of online courses that feature some of the best advice we’ve come across. These courses are well worth your time, and will save you from making many typical mistakes down the line if you ever want to start your own business.With this Business […]