IO9's Annalee Newitz liveblogged the presentation of Stephen M. Kosslyn, author of Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations
, at the American Association for the Advancement of Science annual meeting in Boston. Kosslyn presented on his findings from Cognitive Science research into the optimal way to present visual information -- like PowerPoint slides. Kosslyn's boiled it all down to a few simple points, and while I'm sure there's a lot of nuance and detail in the book, Annalee's piece on its own is damned good advice to circulate to the slideslingers in your life.
The Rudolph Rule refers to simple ways you can make information stand out and guide your audience to important details -- the way Rudolph the reindeer's red nose stood out from the other reindeers' and led them. If you're presenting a piece of relevant data in a list, why not make the data of interest a different color from the list? Or circle it in red? "The human brain is a difference detector," Kosslyn noted. The eye is immediately drawn to any object that looks different in an image, whether that's due to color, size, or separation from a group. He showed us a pizza with one piece pulled out slightly, noting that our eyes would immediately go to the piece that was pulled out (which was true). Even small differences guide your audience to what's important.
Link to Clear and to the Point
When people hear voices others can’t, the prevailing scientific model describes this as psychosis due to brain abnormality, chemical imbalance, or other affliction. But scientists have now reliably induced auditory hallucinations in some people not diagnosed with psychosis.
Tiny micromotors about the width of a human hair traveled through a mouse’s stomach delivering antibiotics to treat a stomach ulcer. The motors are powered by bubbles. According to the researchers from the University of California San Diego, the microrobot-based treatment proved more effective than regular doses of the medicine. From New Scientist: The tiny […]
In 1971, astronomer Frank Drake, the father of the search for extraterrestrial intelligence, drew a map pinpointing Earth in our galaxy. That diagram, a “pulsar map,” was etched on a plaque designed by Frank and Carl Sagan and first carried into space in 1972 by the Pioneer 10 and 11 spacecraft. In 1977, the pulsar […]
The Pry.Me Bottle Opener holds tens of thousands of times its own weight, and you can pick one up now from the Boing Boing Store.This remarkable keychain is considerably smaller than any of your keys, but don’t let that fool you: it can easily open any bottle, and could even tow a trailer full of […]
Guaranteeing your privacy online goes way beyond checking the “Do Not Track” option in your browser’s settings. To ensure that your internet activity is totally hidden from Internet Service Providers, advertisers, and other prying eyes, take a look at Windscribe’s VPN protection. It usually costs $7.50 per month, but you can get a 3-year subscription […]
This project management bundle will help you get organized and learn how to lead a team to success. You can pay what you want for these five courses when you pick them up from the Boing Boing Store.To help you become an invaluable asset for your company, this bundle includes a curated collection of professional […]