Wired editor Chris "Long Tail
" Anderson has written a long rant for Wired, introducing his next book: FREE. When I read The Long Tail
(which explores the new markets that get opened by cheaper and cheaper cost of manufacture, distribution and marketing), I thought it was fantastic, right up to the part where Chris started talking about stuff that doesn't cost anything to copy, digital goods like music and ebooks and so on. As I read that chapter, I thought, oh ho, a divide-by-zero error! The market for digital goods isn't a market for goods at all: since the potential customers can choose to get all digital goods for free on the darknet, the digital goods market is actually a digital services
market: what iTunes Store and the rest sell is the service of getting the digital files in a way that's easier, smarter, or faster. The end "product" is the same (actually, the end product is often superior when you download it for free than when you pay for it -- the paid-for versions are often crippled with DRM, something that file-sharers thoughtfully remove for you before uploading).
So Free appears to be an exploration of the Divide-By-Zero problem in the Long Tail, and it's the kind of thing we really, really need:
This difference between cheap and free is what venture capitalist Josh Kopelman calls the "penny gap." People think demand is elastic and that volume falls in a straight line as price rises, but the truth is that zero is one market and any other price is another. In many cases, that's the difference between a great market and none at all.
The huge psychological gap between "almost zero" and "zero" is why micropayments failed. It's why Google doesn't show up on your credit card. It's why modern Web companies don't charge their users anything. And it's why Yahoo gives away disk drive space. The question of infinite storage was not if but when. The winners made their stuff free first.
Traditionalists wring their hands about the "vaporization of value" and "demonetization" of entire industries. The success of craigslist's free listings, for instance, has hurt the newspaper classified ad business. But that lost newspaper revenue is certainly not ending up in the craigslist coffers. In 2006, the site earned an estimated $40 million from the few things it charges for. That's about 12 percent of the $326 million by which classified ad revenue declined that year.
Vince Weaver is reimplementing Portal — “the cake acquisition simulator released in 2007” — to the Apple II series of computers, bit by bit — inspired by the fact that the Apple II hires mode has “the perfect Aperture Science orange and blue colors.” He’s released a disc image of the game in Apple Basic, […]
We’ve followed Annalee Newitz’s career here for more than a decade, from her science writing fellowship to her work as an EFF staffer to her founding of IO9 and her move to Ars Technica and the 2013 publication of her first book, nonfiction guidance on surviving the end of the world and rebooting civilization: now, I’m pleased to present an exclusive excerpt from Autonomous, her debut novel, which Tor will publish in September 2017, along with the first look at her cover, designed by the incomparable Will Staehle. As her editor, Liz Gorinsky, notes, “Autonomous takes an action-packed chase narrative and adds Annalee’s well-honed insight into issues of AI autonomy, pharmaceutical piracy, and maker culture to make a book that’s accessible, entertaining, and ridiculously smart.” I’m three quarters of the way through an early copy, and I heartily agree.
Nintendo’s nostalgic instant sellout NES Classic (still available from scalpers) only comes with 30 games and no way to add more: but it only took two months from the announcement date for intrepid hackers to jailbreak the device and come up with a way to load your favorite ROMs, using a USB cable and a PC.
One of the best ways to progress a career in project management is through earning recognized certifications. These certifications carry significant clout and don’t require expensive tuition or student loans. This Ultimate Project Management Certification Bundle is a great example of an affordable way to get ahead. It includes training for 9 certifications including PMP, […]
There’s nothing quite like the rush of playing against a real human opponent. But from a developer standpoint, creating fun multiplayer experiences is incredibly complex. Fortunately, the Unity3D game engine has made all aspects of game creation, including multiplayer functionality, as accessible as ever.This Unity Course Bundle introduces all of the necessary elements of creating […]
The 2016 World Series game 7 will undoubtedly go down in history as one of the greatest baseball games of all time. With endless suspense, a nefariously-timed rain delay, and extra innings, it reminded over 40 million viewers why they love America’s pastime – and why all bets were truly off in 2016. Savor the […]