I just attended Elan Lee's presentation "Designing Magnets: Connecting with Audiences in the Wired Age," a talk on Alternate Reality Game design at the O'Reilly Emerging Technology conference in San Diego. Lee helped invent the genre of ARGs -- working on AI, I Love Bees, Tombstone Poker, and the other defining moments in its history.
Lee discussed the incredible, intense engagement that ARG players have with the medium (he uses the number of invitations to players' weddings as an index to judge the success of a game) and described some of the framework for building future games with comparable engagement.
ARG: Nine Inch Nails Year Zero (Charge)
Link to my notes
* Trent Reznor wrote an album wanted it to be the soundtrack for an experience
* Hid songs on flash drives hidden in concerts, clues in spectographic analysis
* Secret underground concert -- fans were brought to a secret location where
NIN played, halfway through the wall fell down and they were invaded by a SWAT
* The album and game was a dystopian commentary on the increased trend to
, Link to talk precis
Leo spent 1,000 hours making these 17kg robotic cosplay wings, modeled on Kayle from League of Legends.
Sgt Crispy writes, “XKCD creator Randall Munroe, has made a spiffy little hoverboard game. Looks to be small, however, when you realize that boundaries are made to be broken, A massive world opens up to be explored.”
Every Atari 2600 game in the palm of your hand!
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