Steve Steinberg on "Crowd Dynamics"

Wall Street hacker Steve Steinberg, a former BB guest-blogger, has finally started a blog. From his teenage days with legendary hacker gang Legion of Doom, to his influential Worm and Intertek zines, to his years at Wired, Steve has always managed to grok complex technologies and illuminate them for the lay-person. He really gets what's going on under the hood of the tech itself but also how it may intersect with culture and business. He is a master at showing why most conventional wisdom is anything but wise, and he does it without the typical snarkiness of most tech trendspotters. Steve's new blog is called .csv, for "comma separated values." From his latest post, on the buzz around "crowd dynamics":

The tools and theories needed to analyze social interactions are just now reaching the level of sophistication – in accuracy, in robustness – necessary to leave the lab and enter commercial duty. We are in a period analogous to the early 1970s, when developments like the Capital Asset Pricing Model and the Black-Scholes equation transformed finance, changing it from an art to a science, and opening enormous new markets in the process. Now, new equations describing "crowd dynamics" are about to change our lives. And not always for the better. This is one of the most significant technology trends I have seen in years; it may also be one of the most pernicious….

It wasn't long after the 2003 invasion of Iraq that US military theorists began to realize that our soldiers were completely lost amidst the country's byzantine tribal structures, religious factions, and internecine feuds. They needed tools to help navigate these social structures that were as effective as their GPS devices and laser-designators were at guiding them through the local geography. DARPA moved quickly, creating a half-dozen social science programs, all of them focused on near-term research with mostly tangible deliverables. The mission became known as "human terrain mapping", sure to be one of the most important neologisms of this decade.

It's interesting, if unsurprising, that DARPA had focused on the social sciences only once before: in 1962, during the Vietnam War.

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