Sign advertising rabbit meat

I don't know about you, but this sign makes me awful hungry for rabbit meat. Link (via


  1. But, really, how is this any different from the smilin’ piggies on rib shacks?

    Hmmm… I could really go for some BBQ right now. Sweet piggy goodness!

  2. Well, not strictly “posh.” ‘Fresa’ is a lot more pejorative. The sign makes some sense, I guess. The pompous bunny gets gutted.

  3. Rabbit is actually really tasty. When I was a young lad I attempted to raise and sell rabbits. It went south before I had to kill any by hand, and I’m happier for it.

  4. Urban Naturalist,

    Once again, please stop including your URL in your comments. It goes in your profile.

  5. Makes me hungry for rabbit too. Oh wait, you were being a sarcastic veggie prude. Oh well. More rabbit for the rest of us. My grandmother braises hers with olives, white wine, tomato paste, shallots, garlic, olive oil, sea salt and herbs. Served with some boiled baby russian banana potatoes and parsley butter. Sooooooooooooo goooooooooooooood mmmmmmblarghhh drools…

  6. The sign is upsetting because it looks like a filleted three year old with a rabbit head. I already have a phobia of anthropomorphic rabbits. Seeing an anthropomorphic rabbit zombie isn’t making it any better.


    Rabbit, with NO SKIN?! Throw the best part away and call it a meal? Preposterous.

  8. the sign should have an Acme R&D facility in the background. maybe Fudd in a lab coat and a monocle.

    rabbit is delicious but it’s a bitch to eat, what with all the bones.

  9. Okay, I’m trying to figure this out…where in the heck is this sign from? It *looks* like it’s from a Spanish speaking country, but if that’s the case, they’re either advertising “Strawberry Rabbit” (fresa = strawberry), or someone meant to put “fresco” (fresh). I find the language more perplexing than the image…

  10. It’s getting harder and harder to find rabbits at English speaking markets – all of my butchers claim they can no longer get healthy rabbits at all. I just had a big lunch, but damn, now I’m hungry.

  11. so, if you haven’t the means for a snare, I have read that it’s vaguely possible to run the little buggers down (on foot,not SUV) Apparently the gimmick is the ears. They telegraph a ninety degree direction change so if you arbitrarily pick left or right, you get 50% bunny chance. Anyone try it?

  12. Mellowknees: Google translates it as “the rabbit mills”.

    My thinking is that the person writing the sign meant to write “FRESH” but messed up on the “H” (angling in the side strokes.)

  13. It reminds me of a little shop i went to in Italy – they specialized in cured meats and had this little scene set up in the entry way that had like 4 taxidermy pigs (actually i think they were wild boar) sitting around a fully set table eating. Oh yeah, they also were fully dressed. One of the oddest things i’ve ever seen.

  14. This immediately made me think of Roberto Begnini’s amazing campfire scene in what I think is Jim Jarmusch’s best movie, Down By Law. He’s alone in the woods and talking to himself as he cooks “a very cunning rabbit” that he’s just caught, reminiscing about his mother’s cooking as well as her rabbit-killing technique. When he describes a recurring dream he had as a child (about 4 minutes in to the linked clip), you get a vibe that’s almost the exact combination of humor and creepiness that this image evokes.

  15. Oops, I don’t know if bad tags carry through to the next comment on BB, so I’ll try to close that here … if this post is unnecessary, feel free to delete it.

  16. anyone up for making this a super long thread? Just argue. You know how.



  17. #24 – Mellowknees: ‘Fresa’ is a Mexican-origin pejorative term for someone who thinks s/he’s too good to do things that are traditionally associated with “the people.”

    Yes, it also means ‘strawberry’, but this is obviously not the use they’re going for (it’s not a noun, for starters).

  18. In one of Julia Child’s early cookbooks she mentions, for those who had never eaten it, that rabbit “tastes just like chicken”. So I think maybe she was the origin of that famous cliche.

  19. Good taste is timeless…..

    My family raised rabbits when I was young. We never named any of them, they were given identification numbers. It would have been far too rude to eat a being that you had been previously introduced to

  20. This looks like a real-world version of an excellent Adobe brand Photoshop alteration of an actual photo, created by a skiilled technician. Tasteless, horrifying, yet undeniably hilarious. Great find.

  21. What struck me about this sign was the central slit up Bugs’s body and the way it’s spread open at the crotch. I know this is just how rabbits look when butchered, and it is perfectly normal, but my immediate response was to think it looked obscene.

    Of course, it’s not. That’s just my sheltered, suburban, never-killed-my-own-meal gut reaction. Realizing this led me on a long train of thought about cultural and economic differences and how these affect the way we view… well, everything. And it got me to thinking this:

    Perhaps people who slaughter their own meat (assuming the sign painter was one of the farmers who raised and sold the rabbits) or even those who are just used to buying the whole, albeit skinned, bodies of animals, don’t see the distinction between the cute, fuzzy, living animal and the dead meat in the same way I do. For myself these are two different things–as if the living bunny has no relation to the rabbit meat (even though intellectually I know the very direct relationship). So a sign like this looks faintly ridiculous or grotesque. For the sign painter, perhaps the animal and the meat are so obviously just two moments on a continuum of rabbitness or meatness that something like this is a perfectly natural choice.

    Maybe I should kill my own food sometime to see the effect on how I view the world. Or maybe I should be a vegetarian.

  22. a good argument for the return(?) of ritual cannibalism. If people eat people they tend to have a little more respect and awareness about all the creatures they consume. There is a fundamental indecency in many of those suicide food images – almost Hollywood.

  23. The sign is both cool and creepy. But not as creepy as if Warner Bros. comes down on the butcher for copyright violation.

    Duck season!

  24. I agree with Pipenta though. What takes this suicidefood a tranche higher is that it is Bugs Bunny.

    Obviously it’s one of his contemporary pop-surreal adventures.

  25. I Googled Strawberry Rabbit and the first result I got was a vibrator.

    Maybe there’s more to this sign than I thought.

  26. Don’t know about this taste like chicken stuff for gastronomical exploring. I do remember that when the cannibals that ate the Rockifeller were located and interviewed they reported that he tasted like rabbit.

  27. We fed our Canadian relatives Rabbit and told them it was “Earth Chicken” Its verra nice!

  28. Hassan-I-Sabbah@50, you’re in good company for associating rabbits with birds.

    In English, we occasionally add a descriptive word to indicate the class of object being counted. For example, one sheet of paper.

    The Japanese use these descriptive words all the time when counting. For example, thin long things like bottles or pencils use hon; flat things like sheets of paper use mai.

    In the case of wa, it is used for counting birds and rabbits. It’s supposedly a way to get around a religious prohibition on eating mammals–they’re considered edible since rabbits hop around like birds and have long, floppy ears.

  29. The guy that writes that suicidefood site is a complete twat. He’s got what could have been an interesting look at different cultures and relationships with the animals that provide nourishment, but he just uses it as a vessel for his myopic vegetarian tirades. Needs a good kick in the shins.

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