My latest column in Locus Magazine, "Think Like a Dandelion," came out of a talk I had with Neil Gaiman about the bio-economics of giving stuff away for free. Mammals worry about what happens to each and every one of their offspring, but dandelions only care that every crack in every sidewalk has dandelions growing out of it. The former is a good strategy for situations in which reproduction is expensive, but the latter works best when reproduction is practically free -- as on the Internet.
1. Your work needs to be easily copied, to anywhere whence it might find its way into the right hands. That means that the nimble text-file, HTML file, and PDF (the preferred triumvirate of formats) should be distributed without formality – no logins, no e-mail address collections, and with a license that allows your fans to reproduce the work on their own in order to share it with more potential fans. Remember, copying is a cost-center – insisting that all copies must be downloaded from your site and only your site is insisting that you – and only you – will bear the cost of making those copies. Sure, having a single, central repository for your works makes it easier to count copies and figure out where they're going, but remember: dandelions don't keep track of their seeds. Once you get past the vanity of knowing exactly how many copies have been made, and find the zen of knowing that the copying will take care of itself, you'll attain dandelionesque contentment.
2. Once your work gets into the right hands, there needs to be an easy way to consummate the relationship. A friend who runs a small press recently wrote to me to ask if I thought he should release his next book as a Creative Commons free download in advance of the publication, in order to drum up some publicity before the book went on sale.
I explained that I thought this would be a really bad idea. Internet users have short attention spans. The moment of consummation – the moment when a reader discovers your book online, starts to read it, and thinks, huh, I should buy a copy of this book – is very brief. That's because "I should buy a copy of this book" is inevitably followed by, "Woah, a youtube of a man putting a lemon in his nose!" and the moment, as they say, is gone.
An excellent excerpt from Aaron Perzanowski and Jason Schultz’s The End of Ownership: Personal Property in the Digital Economy on Motherboard explains how Section 1201 of the 1998 Digital Millennium Copyright Act — which bans tampering with or bypassing DRM, even for legal reasons — has allowed corporations to design their products so that using […]
Securelist’s report on the security vulnerabilities in Android-based “connected cars” describes how custom Android apps could be used to find out where the car is, follow it around, unlock its doors, start its engine, and drive it away.
Motherboard says a source told them that “an Apple representative, staffer, or lobbyist will testify” against the state’s Right to Repair bill, which requires companies to make it easy for their customers to choose from a variety of repair options, from official channels to third parties to DIY.
Python is immensely popular in the data science world for the same reason it is in most other areas of computing—it has highly readable syntax and is suitable for anything from short scripts to massive web services. One of its most exciting, newest applications, however, is in machine learning. You can dive into this booming […]
Learning new skills is a great way to improve your resume and stand out from other candidates. Especially in a workforce in which many job-seekers have a wide variety of qualifications. With lifetime access to Virtual Training Company, you won’t have to choose a specific focus. You can pick up new expertise whenever you deem it […]
Instead of throwing out all the empties after your next party, why not transform them into some new DIY glassware? Cut back on waste and add some home ambiance with the Kinkajou Bottle Cutter and Candle Making Kit.The Kinkajou is designed as a clamp-on scoring blade to make precise cuts. Just slide a bottle in, tighten […]