My latest column in Locus Magazine, "Think Like a Dandelion," came out of a talk I had with Neil Gaiman about the bio-economics of giving stuff away for free. Mammals worry about what happens to each and every one of their offspring, but dandelions only care that every crack in every sidewalk has dandelions growing out of it. The former is a good strategy for situations in which reproduction is expensive, but the latter works best when reproduction is practically free -- as on the Internet.
1. Your work needs to be easily copied, to anywhere whence it might find its way into the right hands. That means that the nimble text-file, HTML file, and PDF (the preferred triumvirate of formats) should be distributed without formality – no logins, no e-mail address collections, and with a license that allows your fans to reproduce the work on their own in order to share it with more potential fans. Remember, copying is a cost-center – insisting that all copies must be downloaded from your site and only your site is insisting that you – and only you – will bear the cost of making those copies. Sure, having a single, central repository for your works makes it easier to count copies and figure out where they're going, but remember: dandelions don't keep track of their seeds. Once you get past the vanity of knowing exactly how many copies have been made, and find the zen of knowing that the copying will take care of itself, you'll attain dandelionesque contentment.
2. Once your work gets into the right hands, there needs to be an easy way to consummate the relationship. A friend who runs a small press recently wrote to me to ask if I thought he should release his next book as a Creative Commons free download in advance of the publication, in order to drum up some publicity before the book went on sale.
I explained that I thought this would be a really bad idea. Internet users have short attention spans. The moment of consummation – the moment when a reader discovers your book online, starts to read it, and thinks, huh, I should buy a copy of this book – is very brief. That's because "I should buy a copy of this book" is inevitably followed by, "Woah, a youtube of a man putting a lemon in his nose!" and the moment, as they say, is gone.
The good people at Fight for the Future established OPERATION COMCASTROTURF to help you figure out if your stolen identity was used to file fake anti-net-neutrality comments with the FCC, but Comcast wants them shut down, and it’s prepared to commit barratry to get its way.
Every Ozimal digirabbit in the venerable virtual world Second Life will starve to death (well, permanent hibernation) this week because a legal threat has shut down their food-server, and the virtual pets are designed so that they can only eat DRM-locked food, so the official food server’s shutdown has doomed them all.
Netflix has become one of the main forces for DRM in the world, a driver behind the W3C’s dangerous, web-scale DRM project, and now they’ve announced that their app will no longer run on rooted/bootloader unlocked Android devices, because these devices can run code that overrides Google Widevine DRM (Widevine doesn’t work well under the […]
Loot Crate is a subscription service that delivers a box of curated pop culture goods to your doorstep. To sample their geeky wares, you can order a single mystery box exclusively from the Boing Boing Store.Each month Loot Crate sends you 6-7 unique items and apparel, including collectibles, books, and t-shirts. Pulling inspiration from all […]
Yes, yes there is. The ultraportable Twisty Glass Mini boasts all of the simplicity of its forebear, while fitting just a little bit better in your pocket.The Mini is perfect for casual smokers, and anyone who doesn’t have the patience or fine motor skill for rolling papers. This piece keeps the convenient design of its older […]
Learning to code is a perfect way to grow your technical sophistication, and open up a host of new career options. But since most “learn to code” initiatives focus heavily on web development, it can be tough to find good resources for general-purpose computer science outside of a 4-year degree program. To get a broad […]