Link to official Playing the Building site, Link to Wired News story
"I'd like to say that in a small way it turns consumers into creative producers," Byrne explains on his official site, "but that might be a bit too much to claim. However, even if one doesn't play the thing, it points toward a less mediated kind of cultural experience. It might be an experience in which one begins to reexamine one's surroundings and to realize that culture -- of which sound and music are parts -- doesn't always have to be produced by professionals and packaged in a consumable form.
"I'm not suggesting people abandon musical instruments and start playing their cars and apartments," he adds, "but I do think the reign of music as a commodity made only by professionals might be winding down. The imminent demise of the large record companies as gatekeepers of the world's popular music is a good thing, for the most part."