James Gilmore and Joe Pine, authors of the famous business book Experience Economy, are visiting with us at Institute for the Future today. Their new book, Authenticity, is about the quest for truly "real" things and what that means for biz strategy. Basically, it explores why companies should keep it real even if they're selling something fake. (Think Las Vegas, for example.) Joe and Jim just told me about Bourbon Chicken Grill'N Dip, a BBQ sauce that has this amazing tagline on the label: "Authentic Food Court Flavor." I love it almost as much as if they promoted the use of "real artificial flavoring!" Link to Bourbon Chicken Sauce, Link to buy the book Authenticity, Link to Authenticity site
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.