For eleven years, the Rock-afire Explosion was the animatronic house band for Showbiz Pizza Place restaurants. The musicians' story is a touching tale of technical expertise, marketing muscle, and, er, "concept unification." (See the Wikipedia page for more on that.) Chris Thrash Window Pictures (director Brett Whitcomb / writer Brad Thomason) are making a full-length documentary on the Rock-afire Explosion, and the new preview trailer is itself a must-see. Rock-afire Explosion trailer (YouTube, thanks COOP and Rodney Ascher!)
UPDATE: Rodney just found a video of Rock-afire Explosion, programmed by Chris Thrash, playing Usher's "Love In This Club." YouTube
UPDATE: The film is actually about Chris Thrash. More info at the movie's MySpace page.
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.