1968 ad" "Women of the future will make the Moon a cleaner place to live."

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Tinselman says:

In 1968 women wore "futuristic" helmets during house cleaning. After cleaning, wearing the fashionable helmets to shopping and lunches was considered a must. My own mother couldn't afford a helmet, so my dad constructed one out of cardboard and duct-tape. He painted it gloss white. I thought it looked authentic, but she finally stopped wearing it when she noticed some of the neighbor ladies laughing behind her back.

Thankfully, such strict standards are no longer required.

Lestoil moon helmet ad (Tinselman)