Simon from Bloggasm interviewed some of Tor's authors who've given away their books for free online while they were available in stores and asked them if they believed the giveaways had sold more print books, and what made them think so:
“‘Scientifically’?” he [Scalzi] wrote to me in an email. “Probably not, unless you somehow managed to control (or at least account for and factor in) every incident of someone discussing your work and or going down a decision path to acquire the work, which is probably more work than it’s worth. But I don’t think that ’scientifically’ is the standard required here; I think ‘heuristically’ is probably better. If you consistently see a rise in sales of an author’s work after the release of a free e-book, then heuristically you have a good idea it’s beneficial.”
In his case, Scalzi watched sales of his book shoot up by 20 percent. But what’s even more interesting is that the sequel to Old Man’s War saw an increase of over 30 percent. Both he and Buckell benefited more from sales of books later in their series.
Collar Clips from Migardian Treasure in Gravesend, England makes collar clips in a variety of pop-culture motifs, some obvious and some very subtle indeed: Captain America shields, Captain America stars, Hawkeye and Hydra vs SHIELD; Boba Fett, Vader and Stormtroopers (also available as brooches and earrings).
Bikram Choudhury, the millionaire accused serial rapist who popularized hot yoga in America, sued other hot yoga studios in 2003, including “open source yoga” practicioners, asserting that he held a copyright over the sequence of poses conducted in his class.
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