The Ridemaster Pro is a £40,000 rocking horse. Sold by Racewood Simulators, the Ridemaster Pro is equipped with sensors, mechanics, and a display for virtual outdoor rides. From The Telegraph:
(Racewood Simulators) designer and company managing director Bill Greenwood said: "Private individuals buy them who don't have space for a horse in central London.Horseback riding simulator (The Telegraph, thanks Lyn Jeffery!)
"With one of our simulators you can ride at any time of day in a centrally heated or air-conditioned environment.
"You don't need the space or a dressage arena because it's not physically going anywhere - you can put it in a small room or in a garden shed.
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.