Inattentional blindness and change blindness. Attended objects can seem to be more salient or to have higher contrast than unattended objects19, 20, 21, 22. These perceptual effects have well-documented neural correlates in the visual system23. Magicians use the general term 'misdirection' to refer to the diversion of the spectator's attention away from a secret action. Thus, misdirection can be defined as drawing the audience's attention away from the 'method' (the secret behind the 'effect') and towards the effect (what the spectator perceives)7, 24. Misdirection can be applied in an overt or a covert manner. Here we use the term 'overt misdirection' to indicate cases in which the magician redirects the spectator's gaze away from the method. In the more subtle 'covert misdirection', the magician draws the spectator's attentional spotlight (which can be thought of as the spectator's focus of suspicion) away from the method without redirecting the spectator's gaze. Thus, in covert misdirection the spectators can be looking directly at the method behind the trick and yet be unaware of it because their attention is focused elsewhere.Attention and awareness in stage magic: turning tricks into research
The concept of covert misdirection is exemplified by the cognitive-neuroscience paradigms of change blindness and inattentional blindness. With change blindness, people fail to notice that something is different from the way it was before. This change can be expected or unexpected, but the key is that it requires the observer to compare the post-change state with the pre-change state. Change-blindness studies have shown that dramatic changes in a visual scene will go unnoticed if they occur during a transient interruption25, such as a blink26, a saccadic eye movement27 or a flicker of the scene28, 29, 30, 31, even when people are looking right at the changes. However, observers can also miss large gradual changes in the absence of interruptions32. A dramatic example of change blindness is illustrated in the Colour-Changing Card Trick video by Richard Wiseman and colleagues (available online at YouTube.com). In this demonstration, the viewers fail to notice colour changes that take place off-camera.
With inattentional blindness, people fail to notice an unexpected object that is fully visible in the display. Thus, inattentional blindness differs from change blindness in that no memory comparison is needed – the missed object is fully visible at a single point in time. In a classic example of inattentional blindness, Simons and Chabris33 asked observers to count how many times the members of a basketball team passed a ball to one another, while ignoring the passes made by members of a different team. While they concentrated on the counting task, most observers failed to notice a person wearing a gorilla suit walk across the scene (the gorilla even stops briefly at the centre of the scene and beats its chest!). In this situation no acute interruption or distraction was necessary, as the assigned task of counting passes was absorbing. Further, the observers had to keep their eyes on the scene at all times in order to accurately perform the task. Memmert showed, using eye-tracking recordings, that many observers did not notice the gorilla even when they were looking directly at it34.
I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.