Animatronic Band Moves From Pizza Parlors to YouTube, Rock-afire Explosion vids on YouTube
Today's updated set list revival comes partially courtesy of Chris Thrash, who purchased a vintage set of Rock-afire robots in 2006 and began putting them through the hip-hop paces and posting the resulting videos on YouTube a year or so later.
While Fechter was wary of the new videos at first -- they were posted without his authorization or consent, and include some racy lyrics that don't exactly jibe with Rock-afire's family-friendly image -- he saw a spark of potential when one of Thrash's videos tallied nearly 500,000 views in a matter of weeks.
"I decided to make an investment in the whole YouTube phenomenon," said Fechter (pictured above), who works to train a handpicked crew of programmers to crank out new shows every month. Fechter even recruited the original Rock-afire Explosion vocalists to re-record some hit tunes, like Shakira's "Hips Don't Lie."