We have painted and branded a BBC container and bolted on a GPS transmitter so you can follow its progress all year round as it criss-crosses the globe. The Box will hopefully reach the US, Asia, the Middle East , Europe and Africa and when it does BBC correspondents will be there to report on who's producing goods and who's consuming them...The Box takes off on global journey (via Futurismic)
Surprisingly, this project will not be costing the BBC much over and above the coverage costs for the editorial content.
Whilst we have paid a little for the branding of the box and some technical costs the fact this is a working container means it will be earning its own keep.
We are keeping our fingers crossed the Box does not fall overboard (it happens) and that it gives us a better understanding of what ties countries and continents together.