Seems like it worked. The Graveyard Book is now number one on the New York Times's Young Adult bestseller list. And deservedly so: Gaiman's combination of The Jungle Book's elegant and sweet structure and style with a genuinely creepy setting and situation (Bod is abandoned in the graveyard as a baby after his parents are murdered by a serial killer; he is raised by the graveyard's ghosts, who go back to pre-Roman times, and who give him an eclectic education and rescue him when he goes astray) is utterly inspired, and beautifully executed.
I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.