Over at Coolhunting, Tim Yu has a post up about this amazing video by Seth Brau:
To celebrate the 60th anniversary of the Universal Declaration of Human Rights, CH friend and colleague Seth Brau recently completed the rather daunting task of bringing the words to life with motion graphics. The result is on one hand elegant – using a two-tone palette, linear – and on the other an experimental take on scale, the use of typography and symbolism.View in larger size/higher-def here: www.humanrightsactioncenter.org. Created by Seth Brau, Produced by Amy Poncher, Music by Rumspringa courtesy Cantora Records. (Thanks, Susannah Breslin) Discuss Next post
Given complete creative freedom and a little over a month's time, Seth used a mix of After Effects and Illustrator to seamlessly connect the 30 articles of the document into a captivating piece. In this case, no plan was the best plan. Seth comments, "There were times when I had no idea what I was going to do for the next section of the document. I would churn out something that I would hate but in that process I would come up with the idea, layout or imagery for something I ended up developing and liking."