I love this 1956 ad on the race to install adequate electrical infrastructure to accommodate the ballooning demand for gizmos and appliances. A little bit of word-substitution and you'd have an article from the past five years bemoaning the lack of high-speed wiring to the curb.
The problem: The thirty-year electric appliance boom is running into a snag–warns the National Adequate Wiring Bureau. Most houses and apartments were built with relatively small electrical requirements in mind. Already, 50% of the people in some areas who want air conditioners can't buy them because their wiring is inadequate, one expert estimates. The sale of freezers, ranges, water heaters and other appliances is being slowed.The solution: New homes built under the adequate wiring code of the National Association of Home Builders provide at least 100-ampere cable into the home–and adequate inside circuits. In older buildings– the answer is rewiring.
Adequate wiring means business (Feb, 1956)
