Paper bottles

BrandImage (whose site in an unnavigable, unlinkable Flash blob) have come up with an all-paper bottle. This looks like a concept, not a product, but it's an intriguing one nevertheless.

The 360 Paper Bottle is a sustainable vision of the future. It is the first totally recyclable paper container made from 100% renewable resources. Versatile in its range of consumer applications and made from food-safe and fully recyclable materials, it decreases energy consumed throughout the product life cycle without sacrificing functionality. It is paper packaging that stands up to all liquid categories.
360 Paper Bottle (Thanks, Rian!)

See also: Paper bottles for mineral water gluggers



  1. What a crock!

    No, seriously… “totally recyclable paper container made from 100% renewable resources”… like, say, the CARDBOARD MILK CARTONS downstairs right now in my refrigerator?

    (For the sake of argument I’ll ignore the plastic spout some of them now sport, because it’s dead easy to find the classic waxed cardboard type you squeeze the folded spout open and closed quite ergonomically even now.)

  2. Connie: If your milk cartons are anything like those that are sold here, they contain plastic and aluminum. Which makes them very energy-intensive to recycle.

  3. It’s interesting, but recyclable is hardly green in a situation where you could use something that was reusable.

    I stopped using plastic water bottles this summer. I got myself a nice little aluminum flask.

    It’s not very big, more a city bottle to keep in a bag than a piece of hiking gear. But I fill it with tap water and I use it every day. I do appreciate good design and this bottle is pleasing to the senses.

  4. Is this at all feasible, or is it more “design” defined as “making shit up without doing the real work”?

  5. I saw an episode of “how its made” or something similar on tv where they talked about recycled paper and how they made egg cartons and these bottles, which were not used for food, but sold to hospitals as disposable bed pans (piss pot?). There was a chemical added to make it water proof, I don’t think you’d want to drink out of it.

  6. #4, it’s too bad the Stainless SIGG bottles (like that flask) are now being made in China. The aluminum ones are still Swiss-made.

  7. To #4: Or you can re-use the plastic water bottles you do have. I had a brain fart one day and bought a case of 24 bottles of water, saw how wasteful it was, saved 8 of them and been re-using them every since. On rare occasions when I buy a bottled water at the bar I take it home, blue-bin the oldest of the 8 water bottles, and add the newest one to the 8. Of course you have to wash and clean them on a regular basis as you would anything.

  8. “whose site in an unnavigable, unlinkable Flash blob”

    What a crock! Tab key works fine, just like with HTML. Enough with the constant Flash hatred. Learn to use use your computer already.

  9. Don’t know how innovative these are–I recall a “How It’s Made” segment (from Canada) on egg cartons that also includes the manufacture of disposable urine-collection bottles for hospitals–they look very like this except for the neck.

  10. looks like the next wave in hotel/motel shampoo bottles….
    and maybe for “free samples”? but, not much good for anything else…

    any one time use type bottles should be large re-sealable containers… any such small single use bottles are just more trash… most paper (in any form) never gets recycled…

  11. Connie,

    Those milk cartons in your fridge are lined with plastic. It’s removable in the recycling process, but you still have the plastic to deal with. An all paper bottle uses less labor and energy to recycle than a milk carton that has to be separated into components for separate recycling. Perhaps you should consider volunteering at your local recycling center to learn more.

  12. Flytch @13, I don’t follow that argument. Small single-use is the sizes a lot of things come in. Small single-use plastic bottles will sit in the world’s landfills for a long, long time to come.

    Paper bottles can be an improvement even if they aren’t recycled. If they’re tossed in the trash and trucked to the dump, they’ll still degrade quickly into pulp, which is pretty darn innocuous.

    DWittSF @11, as God is my witness, I didn’t know until this moment that there was such a thing as good Flash design. I’m not trying to make fun of it. I mean I was literally unaware that Flash can be good.

  13. I hadn’t realized that most cardboard cartons are in fact lightly plasticized… they do get put into the paper/cardboard recycling here.

    However, in the days of my long-gone youth, they used to be made out of sturdy waxed cardboard, and I expect they could easily be made so again.

  14. YouTube is an example of a site with good Flash design: don’t use it for anything even resembling navigation; only for isolated content presentation and uploads.

  15. Tetra packs are far superior. Fold flat when empty, made on existing carton making equipment, more efficient use of material/space, more stable standing up, you can squeeze out air to make contents last longer and be smaller and it is a well proven technology.

    This seems like yet another design project that looks like someone is excited about discovering some new features of their 3d modeling software.

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