Sandwich boxes that open into trompe l'oeil place settings



Designer Emma Smart's created these great sandwich boxes for ASDA, the British grocer: they fold out to make a perfectly dinky little place-settings.

D&AD ASDA Lunchboxes (Thanks, Marilyn!)

17

  1. I’m disappointed that healthy cannot be satisfying… or maybe they are both the same sandwich. That would be an interesting marketing experiment!

  2. I saw tons of lovely sandwiches like these in Scotland, but not in the awesome box. I really want that market to kick off on this side of the pond. I want some sammiches!

  3. Brilliant idea, great pieces of design and awesome execution.
    To nit-pick tho, wouldn’t you want to see what your going to eat before you buy it? Then again I suppose sandwhiches themselves all look the same anyway

  4. might be noteworthy that this design already won an award in 2006? So, kinda old news … but still a very cool concept

  5. Has anyone else noticed that the Children’s Meal opens up to have ‘sand’ in the bottom of the kid’s ‘bowl’?

  6. > Has anyone else noticed that the Children’s Meal opens up to have ‘sand’ in the bottom of the kid’s ‘bowl’?

    I did not, and couldn’t figure out where you were seeing that. Until I found the horizontal scrolling. Aaaagh!

  7. @#11 yes, ASDA is a supermarket, owned by Walmart since the mid-90s I think

    maybe the fact that it’s in england means that quaint words like “grocer” have to be used to describe it though

  8. ASDA’s a UK supermarket owned by WalMart, with a reputation for selling crap cheap.

    In the UK, even the media don’t call supermarkets ‘grocers’. Here grocers are small (usually non-chain) shops & market stalls selling vegetables.

  9. are these for sale in ASDA at the moment?
    because i need one to do product analysis for graphics coursework, thanksyou

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