By Cory Doctorow at 12:39 pm Thu, Dec 11, 2008
D&AD ASDA Lunchboxes
I’m disappointed that healthy cannot be satisfying… or maybe they are both the same sandwich. That would be an interesting marketing experiment!
I saw tons of lovely sandwiches like these in Scotland, but not in the awesome box. I really want that market to kick off on this side of the pond. I want some sammiches!
lovely, now make pop-up book style food out of flavoured paper.
Brilliant idea, great pieces of design and awesome execution.
To nit-pick tho, wouldn’t you want to see what your going to eat before you buy it? Then again I suppose sandwhiches themselves all look the same anyway
For those of us who had no idea what “Trompe-l’Å“il” was: http://en.wikipedia.org/wiki/Trompe_l%E2%80%99oeil
might be noteworthy that this design already won an award in 2006? So, kinda old news … but still a very cool concept
Terribleclockman @ 3 – nowadays Asda = Walmart… are you sure you’d want to see what’s inside?
I hope the sandwich tastes better than the paper box it came in.
Deuce’s ojos were tricked by them sang-wich boxes. It’s making me dizzy even now.
this thread is useless without blister packaging.
Isn’t ASDA the British branch of Walmart?
Has anyone else noticed that the Children’s Meal opens up to have ‘sand’ in the bottom of the kid’s ‘bowl’?
> Has anyone else noticed that the Children’s Meal opens up to have ‘sand’ in the bottom of the kid’s ‘bowl’?
I did not, and couldn’t figure out where you were seeing that. Until I found the horizontal scrolling. Aaaagh!
@#11 yes, ASDA is a supermarket, owned by Walmart since the mid-90s I think
maybe the fact that it’s in england means that quaint words like “grocer” have to be used to describe it though
i so want one of these that i could carry a lunch in. we need more trompe l’oeil in everyday life.
ASDA’s a UK supermarket owned by WalMart, with a reputation for selling crap cheap.
In the UK, even the media don’t call supermarkets ‘grocers’. Here grocers are small (usually non-chain) shops & market stalls selling vegetables.
are these for sale in ASDA at the moment?
because i need one to do product analysis for graphics coursework, thanksyou
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