Sandwich boxes that open into trompe l'oeil place settings

Designer Emma Smart's created these great sandwich boxes for ASDA, the British grocer: they fold out to make a perfectly dinky little place-settings.

D&AD ASDA Lunchboxes (Thanks, Marilyn!)

I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.

MORE: design • Food

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Lauren O

Isn’t ASDA the British branch of Walmart?
Bob

Has anyone else noticed that the Children’s Meal opens up to have ‘sand’ in the bottom of the kid’s ‘bowl’?
Anonymous

are these for sale in ASDA at the moment?
because i need one to do product analysis for graphics coursework, thanksyou
drivers99

> Has anyone else noticed that the Children’s Meal opens up to have ‘sand’ in the bottom of the kid’s ‘bowl’?

I did not, and couldn’t figure out where you were seeing that. Until I found the horizontal scrolling. Aaaagh!
chezzo

@#11 yes, ASDA is a supermarket, owned by Walmart since the mid-90s I think

maybe the fact that it’s in england means that quaint words like “grocer” have to be used to describe it though
Anonymous

I’m disappointed that healthy cannot be satisfying… or maybe they are both the same sandwich. That would be an interesting marketing experiment!
eagleapex

I saw tons of lovely sandwiches like these in Scotland, but not in the awesome box. I really want that market to kick off on this side of the pond. I want some sammiches!
Takuan

lovely, now make pop-up book style food out of flavoured paper.
TerribleClockman

Brilliant idea, great pieces of design and awesome execution.
To nit-pick tho, wouldn’t you want to see what your going to eat before you buy it? Then again I suppose sandwhiches themselves all look the same anyway
jccalhoun

For those of us who had no idea what “Trompe-l’Å“il” was: http://en.wikipedia.org/wiki/Trompe_l%E2%80%99oeil
caipirina

might be noteworthy that this design already won an award in 2006? So, kinda old news … but still a very cool concept
patter

ASDA’s a UK supermarket owned by WalMart, with a reputation for selling crap cheap.

In the UK, even the media don’t call supermarkets ‘grocers’. Here grocers are small (usually non-chain) shops & market stalls selling vegetables.
sammich

Terribleclockman @ 3 – nowadays Asda = Walmart… are you sure you’d want to see what’s inside?
nanuq

I hope the sandwich tastes better than the paper box it came in.
DeuceMojo

Confession:

Deuce’s ojos were tricked by them sang-wich boxes. It’s making me dizzy even now.
Anonymous

i so want one of these that i could carry a lunch in. we need more trompe l’oeil in everyday life.
EH

this thread is useless without blister packaging.