"The Cupertino Effect" is the technical term for a correct word that is consistently erroneously replaced by spell-checkers. It's named for Microsoft Word 97's habit of changing "co-operation" (a common British spelling) to "Cupertino," yielding such boners as "a 1999 NATO report mentions the 'Organization for Security and Cupertino in Europe'; an EU paper of 2003 talks of 'the scope for Cupertino and joint development of programmes'; a UN report dated January 2005 argues for 'improving the efficiency of international Cupertino'."
Other notorious examples of the Cupertino effect include an article in the Denver Post that turned the Harry Potter villain Voldemort into Voltmeter, one in the New York Times that gave the first name of American footballer DeMeco Ryans as Demerol, and a Reuters story which changed the name of the Muttahida Quami movement of Pakistan into the Muttonhead Quail movement.
It could be worse. Leave out one of the os from the beginning of co-operation as well as the hyphen and you might be offered not Cupertino but copulation. Now that would be an error to write home about. Or perhaps not.
Remember Sarah Cooper’s brilliant “10 Tricks to Appear Smart in Meetings”? Here are a few choice bits from her new “Meeting Speak Cheat Sheet”: • “This wasn’t on my calendar” = I deleted this from my calendar • “To your earlier point…” = I’m kissing your ass • “That said…” = We’re still not changing anything • “Let’s […]
It’s been nearly 20 years since the publication of Bellwether, Connie Willis’s comic novel about scientists caught in the turmoil of bureaucratic fads. I had very fond memories of this book, though I hadn’t read it in more than a decade, so I gave the DRM-free audiobook a whirl, and fell in love with it […]
Yesterday, MTV, which surprisingly still exists, remembered that its name is an acronym for Music Television, and launched a Prince music video marathon. Unfortunately, they accidentally slipped a Fresh Prince video in there too. (Cinemablend) It's been so long since MTV played music videos, they forgot that Prince and Fresh Prince are two different people […]
Almost everyone has their smartphone in a case of one kind or another. Beyond simple protection, finding a case that can charge your phone on its own, but doesn’t feel like it’s also adding a couple pounds to the phone’s weight is the tricky part. Billed as the world’s thinnest battery case, the ThinCharge iPhone […]
You never know when new projects, ideas or opportunities can drop into your lap at a moment’s notice. That may require you to learn a new programming language like Python. Or maybe you need a primer on 3D game development. Or you might realize you could use a serious brush-up on iOS mobile creation.Point is, […]
Isn’t it about time to stretch what your Mac can do? I mean, you’ve got plenty of great programs now…but don’t you think you could use some new tools to get your creative, analytical and organizational juices really flowing? It’s spring, so we cleaned up a whole bunch of super-cool apps lying around and packaged […]