Strange soccer fashion video from the 1970s

Please enjoy this strange 1970s German video about football (soccer) uniforms. Deeplystrange. Bundesliga Fashion (via Iowahawk, thanks COOP!)

David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.

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axl456

el ritual de apareamiento de los alemanes en esa epoca..
Anonymous

@1:15 – “We’ve got to explain this jersey for the black-and-white-viewers” … those were the days.
Boba Fett Diop

Here’s another one from the 1990s…Madchester United.

http://www.classicfootballshirts.co.uk/images/Man-United-90-Away.jpg

Actually, other than the fantastic color schemes and the questionable dancing (and the danskins…what was that about?), the video isn’t radically different from actual football styles at the time:

http://www.youtube.com/watch?v=rmXdIyRwAfU

The only thing missing from the fashion show was a guy with a huge afro.
Anonymous

Don’t! Stop! Don’t! Stop…don’t…stop…don’t stop…don’t stop…don’t stop! don’t stop!
Johnny Cat

Just what I needed after the Galveston story. Delightful!
toxonix

I don’t approve of this kind of Western decadence. They dance because they don’t know the downfall of Capitalism is imminent.
Anonymous

Oh wow, I forgot about the Benny Hill sketch of this. XD The original was weird enough, though.
tw15

We have the kits for (in no order) Schalke 04, HSV Hamburg, VfB Stuttgart and Duisberg together with the proposed groovy replacements. I don’t know if they were ever introduced.

The development of new synthetics lead to some radical soccer kits in the 1970s. The Holland kit of 1974 was famously brilliant, the brown Coventry City kit of the 1907s was infamously terrible.

GÃ¼nther Netzer, the blond chappy in the black slacks, is today the “Simon Cowell” of German football TV punditry. Great fottballer and 1970s sports fashion icon.
tw15

And there’s groovy tops for Fortuna Duesseldorf and Eintracht Franfurt too. The commentator said he liked Fortuna’s stripey one the best.
Boba Fett Diop

The Benny Hill version makes this even more full of win!

Even without the Geico Caveman/Joy of Sex model in the yellow and black, it was still extremely strange. It just shows you that football could have gone a very different way in the 70s. In a way it reminds me of various state-sponsored amusements such as Expo 67 and Ontario Place. I’m not sure if it’s better or worse than just plastering Vodafone or Fly Emirates all over everything.

Although in a way it reminds me of a number of early 90s football kits:

http://www.classicfootballshirts.co.uk/images/Liverpool-89-HomeXS.jpg

http://www.oldfootballshirts.com/img/season_shirts/thumbnails/football_shirt_1475_1_500x400.jpg

A similar product of their times.
AliasUndercover

I’m afraid I have to say this,

ZOMG that BennyHillifier RoXXors!!111!!
wolfiesma

I think it needs house music… The ravey outfits are simply irrisistible.
zuzu

I haven’t felt that good since Archie Gemmill scored against Holland in 1978!
Anonymous

Now is the time on Sprockets when we dance!
pimlottc

#19: What a penetrating goal that was.
Rider

Now is the time on Sprokets when we dance!
avraamov

is that milton nascimento they’re dancing to?
mexican cheese

Why is it that the Germans have a word for everything. I am looking for the word, is it Frolich? there may be an umlaut?
If you do not like the life that you are living you are without happiness.
Is this why most posters are cynical?
If you are not happy, please hang up and try again later. Thank you and have a nice day.
Kleinzeit

#11: You use the term dancing loosely, I take it, avraamov?
pinguis

I was clearly born in the wrong decade.

Long live the 70′s
humanpower

Except for the Geico caveman in the yellow and black who clearly didn’t bring his A-game to the dance floor, it wasn’t *that* strange.
kmoser

Apparently the Germans were obsessed with soccer fashion in the 1970s.
avraamov

#12: yeah i suppose it does have that ‘been stuck in the dressing room for hours and we’re allowed OUT NOW YEEAH MMM mmm hm mmmm MMMM’ sort of feel to it.
devophill

It seemed to sync up perfectly with what I was listening to, namely The Fall. They were really getting into it, too.
Anonymous

Ohh those are suggestions for the trikots for different socker teams. They even anounce the colours for people with monochrome TV sets.
Gimeor

Funny that you and Mark posted this same video almost at the same time. ( I see now that Mark removed his post)

Great minds post I alike I guess. :)
Takuan

http://www.nowtoronto.com/issues/2004-04-01/cover_story-2.jpg
jeffallen

Double-posted. And now, BennyHillified.

http://james.nerdiphythesoul.com/bennyhillifier/?id=JSyhDbV9wHo
jamesey

LOL Zuzu!
Hey, Where’s my sex tape!!??