"Over the last six years songs have been $0.99 [79p]. Music companies want more flexibility. Starting today, 8 million songs will be DRM free and by the end of this quarter, all 10 million songs will be DRM free," he told the crowd.Apple to end music restrictions (Thanks, Debcha!)
Apple has also revised its pricing structure, offering a two-tier system with songs available for $0.69 and $1.29. Prices will vary slightly in the UK.
At present, the firm has a one-price-fits-all strategy - currently 79p per track - with no subscription fee.
The new model will have a varied pricing structure, with what the company calls "better quality iTunes Plus" costing more.