Ethan Ham sez,
Turbulence.org recently released “Tumbarumba,” a project by Benjamin Rosenbaum and myself (Ethan Ham). Tumbarumba is an anthology in the form of a browser add-on. To read the stories, readers must stumble upon them while browsing the web. The browser add-on will occasionally insert a story fragment into a web page as it loads it. The result is a disorienting surreal sentence that sometimes is nonsensical and sometimes amusingly close making sense. If the reader spots the fragment, they can interact with it in a way that will cause the full story to appear—albeit in the format of the web page on which it was found.Tumbarumba (Thanks, Ethan!)The authors in the anthology are:
Haddayr Copley-Woods, Greg van Eekhout, Stephen Gaskell, James Patrick Kelly, Mary Anne Mohanraj, David Moles, John Phillip Olsen, Tim Pratt, Kiini Ibura Salaam, David J. Schwartz, Heather Shaw, Jeff Spock

Thoughts...
a) What a cool alternate reality game!
b) Tell me more about this plugin. Is it tracking all the websites I go to and reporting them? Is the story itself encoded in the plugin, or is the plugin sending a server the URL of every website I go to so that the server can decide whether it has story components?
c) Spock!
Thanks HoltT! We were in fact thinking of alternative reality games when we came up with the idea.
Regarding your point b, here's the scope (I'm cutting & pasting from our FAQ):
We do not collect any information about our users or their computers. The add-on exists exclusively on the user's computer. The only information that is transmitted to a server is for an image search on Flickr.com using keywords from the short stories. No personal information or information about your web browsing habits are transmitted to a server. Your privacy is respected and protected.
The extension does store on your computer the web page where each story has most recently been uncovered. It stores the information so that the stories can be easily accessed via the Table of Contents page.
Speaking as a grumpy old fart, may I ask why you think it's a good idea to make it more difficult and cumbersome, involving a certain amount of luck, to find the contents of your anthology?
The list on contributors contains a number of names that would make me interested in reading the contents.
But I don't want to have to pat my head and rub my stomach at the same time in order to do so.
Am I missing something here? Because the setup for discovering the content seems counter-productive to me.
Well, it isn't for everyone... Folks who simply want to read the stories (and who see the add-on as a barrier) probably won't enjoy it.
It's really intended for those who enjoy the journey to the stories as well as the stories themselves. There's something really fun about reading something that doesn't quite make sense, being flummoxed for a moment and then realizing it is an effect of Tumbarumba... or conversely reading something that doesn't make sense and then realizing it's simply poor writing and has nothing to do with the add-on.
#3 I, for one, enjoy the random aspect of it. Its like a treasure hunt, of a sort. If its not your cup of tea, its not your cup of tea, but this is fun for me!
I just found my first story and it was really great. It was funny, I installed the thing yesterday and forgot all about it until I was reading a webpage today and the text morphed from perfectly inane drivel about a dance festival into something else entirely. I was totally confused and thought there was bug with the webpage until I remembered what'd I'd installed. :)
Simply, it's a Treasure Hunt. People who enjoy that and Hide and Seek will enjoy this add on. Brilliant idea, I can't wait to find my first story.
I love it! It gives me surreal non sequiters like
"Getting an error or need to restore your iPod Touch check the video but leaving out the ooky-spooky stuff, the other half of me is talking to his sobbing half: loudly, trying to be heard over the tornado."
whereas without it I would have just read "Getting an error or need to restore your iPod Touch check this post."
And for everyday use the former is clearly superior. It makes me warily scan pages thinking, is this real? Is the crazy writing I find on the internet authentic or is Tumbarumba having me on? And sometimes I'm happier not knowing.
I love thinking, is today's news brought to me by batshit insanity or 'art'? Any text is suspect and I can't take any of it at face value. Wonderful. Genius.