Robotic Evolution

Scott Beale over at Laughing Squid recently posted this amazing commercial from Germany. Scott writes:

Evolution of Technology is a fantastic ad created by Scholz&Friends Group for the German electronics store Saturn that shows an evolutionary process from dinosaur robots to modern androids.

Evolution of Technology

(Shawn Connally and Bruce Stewart are guest bloggers)

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  1. Cool. Though as usual ad men can’t resist having a sexy woman in there somewhere.

    Unless they’re saying that women are the pinnacle of evolution, which would be a refreshing change!

  2. This commercial totally ignores evidence challenging the theory of robotic evolution. Robotic systems are too complex to have evolved on their own without the guiding hand of a designer. Teach the controversy!

  3. I never watch TV, but this would have been worth it. Nice find. (I hate that store though, way too expensive.)

    Lol @#7 XD

  4. Just to translate this for all the non-Germans out there:

    “The Selection was tough, but now its here: The strongest technology of all time – relentlessly inexpensive.

    Saturn: we HATE expensive”

    I’m a little touchy on their taglines these days. They started of with “Geiz ist geil” – “stingy is awesome/hot” – “geil” having a well established sexual connotation on German, being an exclusively sexual word to begin with meaning “being aroused” (so not the other way around where donkeys suddenly mean peoples behinds).

    The new tagline however makes me feel like being part of your daily two-minutes-hate. I’m all for replacing religion with technology, but can’t we just skip the über-emotional?

    Technologies are tools. I see no need to fall in love with them or any other kind of engagement. I also find the emphasis on cheap devices a tad anachronistic these days.

  5. “Am I the only one who’s now desperate for a robotic dinosaur movie?”

    All the Mechagodzilla movies don’t count?

    Mechagodzilla

  6. Hey, robot sabretooths didn’t coexist with robot T. Rexes! Couldn’t they have done some research?

  7. #14 — do some research of your own! There are some of your so-called “fossils” showing the prints of an Asimo alongside the SteamRex. Evolution is a fraud.

  8. “We hate expensive” in German
    is a neat expression and comes across somewhat awkward. The strange thing is that “expensive” is treated as the object in this sentence. It’s a nice wordplay and stands out which makes it memorable.

  9. This commercial has a really eyecatching idea and beginning but is totally spoiled by the too obvious usage of a half naked/half android woman, and the dull claim kills it completely.
    In my (german) eyes it’s just a disturbing advert: Works for seconds, annoys for days. Awkward.

  10. The most impressive thing about this spot: an advertising agency got Saturn to spend probably close to a million goddamn Euros to make an epic commercial that has NOT A THING WHATSOEVER to do with their products.

  11. The most impressive thing about this spot: an advertising agency got Saturn to spend probably close to a million goddamn Euros to make an epic commercial that has NOT A THING WHATSOEVER to do with their products.

  12. Kevin Kelly’s blog, the Technium, has a little different take on this. Evolution of silico-metallic forms must comply with the forces of nature (just as carbon-based forms must). This will lead to interesting diversity in bots. He says it better than I…

    http://www.kk.org/thetechnium/

  13. Yeah, I saw that ad a couple of months ago at a Saturn in Munich. I was transfixed up until the android cheesecake. Final stage of machine evolution? A fembot hawking vacuums, blenders, and Bratz Ponyz for Nintendo DS.

    Nice CG. Stupid fucking concept.

  14. #31 Fred Rated asked “…android cheesecake. Final stage of machine evolution?” Yes sir, we believe it is.

  15. @ #5

    MOJAVE: “13 strong , you say that like it’s a bad thing. Sex sells. Advertising 101.”

    Well, that’s because it is. Yes, “sex sells”. Just because something makes money doesn’t make it a good thing.

    Thank the gods I didn’t learn ethics in Advertising 101.

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