Douglas Rushkoff teaching online course: Life Incorporated

Our friend and guest blogger alum, Douglas Rushkoff is teaching an online course, Life Incorporated, through the MaybeLogic Academy beginning January 12, for six weeks. “
200901090904 Students” will get a working draft of book chapters (to be published in June by RandomHouse US and UK) as well as six weeks of discussion and interrogation of the issues within and beyond them. I’ll be doing some live video lectures, as well, and inviting participants to help devise ways of restoring bottom-up commerce and social exchange to a world that seems incapable of abandoning its faulty, top-down, disconnected way of extracting value from people.

But the bulk of the exploration will be history, economics and social theory: How did corporatism become the dominant cultural ideology and operating system, who did it benefit, how did we internalize it, and what keeps it running?

Corporatized: An Alternative To Corporatism & Beyond



  1. Sounds great … like “Matrix Decoded”

    To the extent that our energies have been trapped in the service of a select few, and we remain unaware of that entrapment, even unaware of what ‘happiness’ truly means, we are indeed in a pickle.

    Needless to say, an “individual” dependent on the approval of countless others is not an “individual” in the sense Jung used the word.

    A corporation is more akin to an amoeba than a human being. Oh yes, it has human blood flowing in it’s veins. But it’s not a native organism.

  2. Thinking about corporate dominance without including a Darwinian perspective (ie corporate discovery of advantageous social environment niches and competing to dominate them) would be a less than complete analysis. One way to battle corporations is to feed them as little as you possibly can, adopting a simple lifestyle and relying on corporate products as little as possible.

    Looking forward to Dougs’ book, he tends to have an interesting and thorough take on things.

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