Seth Godin asks the question, "When newspapers are gone, what will you miss?" And answers it: "deep investigative reporting." But that reporting is only two percent of the daily rag, and the other 98 percent is stuff the web does well:
What's left is local news, investigative journalism and intelligent coverage of national news. Perhaps 2% of the cost of a typical paper. I worry about the quality of a democracy when the the state government or the local government can do what it wants without intelligent coverage. I worry about the abuse of power when the only thing a corrupt official needs to worry about is the TV news. I worry about the quality of legislation when there isn't a passionate, unbiased reporter there to explain it to us.
When newspapers are gone, what will you miss?
But then I see the in depth stories about the gowns to be worn to the inauguration or the selection of the White House dog and I wonder if newspapers are the most efficient way to do this anyway....
Punchline: if we really care about the investigation and the analysis, we'll pay for it one way or another. Maybe it's a public good, a non profit function. Maybe a philanthropist puts up money for prizes. Maybe the Woodward and Bernstein of 2017 make so much money from breaking a story that it leads to a whole new generation of journalists.
The reality is that this sort of journalism is relatively cheap (compared to everything else the newspaper had to do in order to bring it to us.) Newspapers took two cents of journalism and wrapped in ninety-eight cents of overhead and distraction. The magic of the web, the reason you should care about this even if you don't care about the news, is that when the marginal cost of something is free and when the time to deliver it is zero, the economics become magical. It's like 6 divided by zero. Infinity.
I’m in the UK for the British Walkaway tour, which kicks off tonight at 7PM in Oxford where I’ll be in conversation with Tim Harford at Blackwells.
I took great advantage of my 36 hour hiatus from the Walkaway tour, but I’m back at it today, with a 2PM appearance at Burbank’s Dark Delicacies, before I go straight to the airport to fly to the UK for my British tour.
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