Surfrider's "Catch of the Day"

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Ed Note: Boingboing's current guest blogger Gareth Branwyn writes on technology, pop and fringe culture. He is currently a Contributing Editor at Maker Media. Recent projects have included co-creating The Maker's Notebook and editing The Best of MAKE and The Best of Instructables collections.


Annie from Provisions Learning Project writes:
In their continuing efforts to battle the ever growing mounds of garbage polluting our oceans and coastlines, Surfrider Foundation joined forces with Saatchi & Saatchi LA to sponsor the aptly titled Catch of the Day guerrilla ad campaign. Trash was collected from beaches across the US, then sorted, packaged like seafood, and strategically placed around local farmers’ markets. Directly targeting seafood consumers, this creative campaign draws attention to the gross debris littering our oceans and highlights how this pollution affects the consumer directly through the food they eat. Even if you’re not partial to seafood, its hard to miss the message!
It's eco-guilt meets the Barbie Liberation Organization! [Full Disclosure: I am on the Board of Directors of Provisions Learning Project]
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