Author and marketing consultant Seth Godin is on stage at TED2009. His new book is called Tribes: We Need You to Lead Us.
He's talking about how we are in a key moment in the way we make change. Here's a short history of how people have made changes:
1. Build a factory -- Henry Ford comes up with a cool idea. Enables him to come up with a way to hire men who were making 50 cents a day and give them five dollars a day. But we are running out of ever cheaper labor and ever faster machines
2. Use mass marketing -- If you buy enough ads you can win. If I buy enough ads I can win. Hypnotizing everyone to buy your product does not work.
3. Tribes - Connecting people and ideas. They've been around: Work tribes, community tribes. The Internet enables silos of tribes. People on the fringes can find each other connect, and go somewhere.
What we do for a living is find something worth changing and assemble a tribe. When Al Gore set out to chage the world again. He did it by creating a movement - thousands of people who can do his presentation for him. He quotes Kevin Kelly, you just need a thousand true fans. Telling a story to people who want to hear it. Assembling a tribe of true fans. People want the connections to each other.
Heretics looks at the status quo and says "this I can not stand. Instead of being a 'sheepwalker' every once in a while someone stands up and says 'not me'"
Example -- guy who started a show company. If you buy a pair, the company gives an identical pair to someone who can't afford shoes. When you buys those shoes, you also buy a story you can tell, and others will join that tribe of people who can tell that story.
His challenge: "It only takes 24 hours. Create a movement. Start it. We need it."
Neglected public payphones in New York City are being turned into “GuyFi” stations: a place where one can rub one out for the sake of “stress relief.” Annalee Newitz reports on the wank booths from a company named “Hot Octopus”… The company reported that at least 100 men used the booth on its opening day […]
You’d be forgiven for thinking the videocassette format long-dead, but it turns out that Betamax is still around. Sony is finally going to withdraw tapes from sale, bringing a 40-year story to an end. The last recorders were sold in 2002. ベータビデオカセットおよびマイクロMVカセットテープ出荷終了のお知らせ [Sony; via The Verge]
A leaked Comcast memo discloses that the company’s consumer data caps have nothing to do with network congestion, contrary to its public claims. The internet service provider has often complained (such as when lobbying against net neutrality) that it must impose limits on service to prevent network congestion. The argument suggests that these measures are […]
You’ve heard the news: cyber security is the new and very scary frontier. Hackers are out there just waiting for you to relax for a second and let them in. But that’s not going to happen to you. With a lifetime premium subscription to ZenMate VPN, you’re completely protected from anyone out there who wants […]
Remember back to the time when people thought java was just a hip way to talk about coffee? Or you vaguely remembered from geography class that it’s an island in the South Pacific? We’ve come a long way since then and now that we’ve rocket blasted into the tech future, you’re going to need to […]
Plastic is so 2013. You don’t want to buy something only to throw it away or lose it and barely care. You like nice things and want to hang onto them. The Plazmatic lighter here is a high quality, high tech alternative to the typical cheap, plastic lighter you get at the old gas station. […]