Author and marketing consultant Seth Godin is on stage at TED2009. His new book is called Tribes: We Need You to Lead Us.
He's talking about how we are in a key moment in the way we make change. Here's a short history of how people have made changes:
1. Build a factory -- Henry Ford comes up with a cool idea. Enables him to come up with a way to hire men who were making 50 cents a day and give them five dollars a day. But we are running out of ever cheaper labor and ever faster machines
2. Use mass marketing -- If you buy enough ads you can win. If I buy enough ads I can win. Hypnotizing everyone to buy your product does not work.
3. Tribes - Connecting people and ideas. They've been around: Work tribes, community tribes. The Internet enables silos of tribes. People on the fringes can find each other connect, and go somewhere.
What we do for a living is find something worth changing and assemble a tribe. When Al Gore set out to chage the world again. He did it by creating a movement - thousands of people who can do his presentation for him. He quotes Kevin Kelly, you just need a thousand true fans. Telling a story to people who want to hear it. Assembling a tribe of true fans. People want the connections to each other.
Heretics looks at the status quo and says "this I can not stand. Instead of being a 'sheepwalker' every once in a while someone stands up and says 'not me'"
Example -- guy who started a show company. If you buy a pair, the company gives an identical pair to someone who can't afford shoes. When you buys those shoes, you also buy a story you can tell, and others will join that tribe of people who can tell that story.
His challenge: "It only takes 24 hours. Create a movement. Start it. We need it."
This gadget does exactly as promised: it looks like a thumbdrive (sort of) and fries the circuitry of any computer it’s plugged into. It’s made from camera flash parts, is charged with a standard AA battery, and delivers a 300V zap of DC destruction to the port for all your USB-murdering needs. Note that this […]
The Cobham catalog, exposed by The Intercept, features countless pages of surveillance gadgets sold to U.S. police to spy on American citizens: tiny black boxes with a big interest in you. In the creepily bland feature lists and nerdy product names is a whisper of a dark future; perhaps darker than anyone can imagine.
This image depicts the most commonly-found stylesheet colors on the web’s top sites—Paul Hebert did an amazing amount of analysis and this is just one of the intriguing visualizations he came up with. Most of these are obvious staples, especially HTML red and blue, though it’s interesting how far the blue “cluster” is from the […]
Loot Crate is a totally different kind of subscription service that mails subscribers monthly boxes filled with curated geek, pop culture, and gamer paraphernalia. Its cult following awaits a box every month filled with everything from bobble heads to T-shirts to special edition collectibles. But nothing gets Loot Crate fans as excited as the limited […]
The ARMOR-X Mini Flexible Phone Tripod is a smartphone tripod that is designed with flexible legs to rest on virtually any type of surface. Other tripods have proved useless unless I conveniently have a flat surface in front of me, which is why this particular tripod was appealing enough to try out. The ARMOR-X is compact and easy […]
You don’t need to get an advanced degree and take out massive loans to become a coder. This bundle of 10 courses was designed to teach anyone to code at home for less than it costs to go out for dinner. I was particularly impressed with this new 2017 bundle because it includes courses on […]