Author and marketing consultant Seth Godin is on stage at TED2009. His new book is called Tribes: We Need You to Lead Us.
He's talking about how we are in a key moment in the way we make change. Here's a short history of how people have made changes:
1. Build a factory -- Henry Ford comes up with a cool idea. Enables him to come up with a way to hire men who were making 50 cents a day and give them five dollars a day. But we are running out of ever cheaper labor and ever faster machines
2. Use mass marketing -- If you buy enough ads you can win. If I buy enough ads I can win. Hypnotizing everyone to buy your product does not work.
3. Tribes - Connecting people and ideas. They've been around: Work tribes, community tribes. The Internet enables silos of tribes. People on the fringes can find each other connect, and go somewhere.
What we do for a living is find something worth changing and assemble a tribe. When Al Gore set out to chage the world again. He did it by creating a movement - thousands of people who can do his presentation for him. He quotes Kevin Kelly, you just need a thousand true fans. Telling a story to people who want to hear it. Assembling a tribe of true fans. People want the connections to each other.
Heretics looks at the status quo and says "this I can not stand. Instead of being a 'sheepwalker' every once in a while someone stands up and says 'not me'"
Example -- guy who started a show company. If you buy a pair, the company gives an identical pair to someone who can't afford shoes. When you buys those shoes, you also buy a story you can tell, and others will join that tribe of people who can tell that story.
His challenge: "It only takes 24 hours. Create a movement. Start it. We need it."
Where are our petabyte drives? Brian Hayes takes us through the reasons storage is “stuck” in the low terabytes. The tl;dr is that we got such exceptional capacity growth in the late 90s and early 00s we don’t need much more right now, so the focus since then has been on SSDs, networking, interfaces, etc, […]
Amélie Lamont, a former staffer at website-hosting startup Squarespace, writes that she often found herself disregarded and disrespected by her colleagues. One comment in particular, though, set her reeling — and came to exemplify her experiences there.
In this episode of the Flash Forward podcast we travel to a future where humans have decided to eradicate the most dangerous animal on the planet: mosquitos. How would we do it? Is it even possible? And what are the consequences? Flash Forward: RSS | iTunes | Twitter | Facebook | Web | Patreon We […]
If you or your company’s IT system are besieged by black hat cyber attacks, an ethical hacker might be all that stands between crippling damage and a company’s long-term prosperity. It’s no wonder that the market for IT security specialists is exploding. Certification is the key – so learn the tenets of ethical hacking and get […]
Your laptop and mobile devices are top of the line…so why are you trotting out that raggedy decades-old suitcase when you go somewhere? Time to up your travel game with a complete 5-piece Herschel Travel Luggage bundle…and we’ll even give it to you for free!Of course, you’ve got to win the Ultimate Herschel Travel Bundle […]